Without a shadow of a doubt, nowadays it’s harder than ever when doing local lead generation. Larger, better-equipped and multinational companies, along with the rise of e-commerce, pose an enormous threat to local businesses, and they’re going to need to use every tool that they have to fight back and succeed.
Thankfully, though, those local businesses can now leverage a greater range of local lead generation techniques than ever before, connecting with their local customers, building authentic relationships, and generating even more leads.
In this handbook, we’ll get up close and personal with local lead generation, to help you narrow down and find the most viable tactics for your business.
What Exactly is Local Lead Generation (and How Does It Compare to Normal Lead Generation)?
As the name suggests, local lead generation simply refers to the process with which businesses can generate leads that are geographically close to them.
Local lead generation strategies, like local SEO and physical marketing items, can help business generate local leads. Whereas normal lead generation engages in generating leads from all over the world, local lead generation focuses on lead generation in a single area.
Proven Local Lead Generation Tactics
Now that we have an understanding of what makes local lead generation unique, let’s dive in and take a closer look at the proven local lead generation tactics you can use to get amazing results.
We’re going to dissect seven local lead generation case studies, in order to provide you with the best practice and practical inspiration.
Local PPC: Facebook & Google Ads
The rapid rise of digital platforms and social media means that the consumer journey is now more complex and fragmented than ever before. Consumers will see ads and marketing materials across a blend of online and offline mediums.
If you’re going to cement your business as a viable alternative for your customers, then you’re going to need to allocate some of your advertising budget to digital ads in search engines and social media. These digital ads can help you to:
- Build brand awareness
- Target warm leads
- Shape the behavior of your leads
When it comes to purchasing those digital ads, there are two key options: Google and Facebook.
These two digital behemoths are often referred to as the “duopoly” in the ad world. Between the two of them, they effectively command the vast majority of the online ad share and dominate the industry.
This graphic from eMarketers illustrates the monumental ad revenues of the two companies:
Therefore, if you’re going to reach out to your local customers effectively, you’ll simply have to allocate some of your advertising budget to one – or both – to these platforms and to an effective landing page.
Let’s take a look at how a small local delivery business in the USA was able to use these advertising platforms to generate leads at a reasonable cost.
How Kerry’s Fresh Used PPC Ads
Kerry’s Fresh is a local business which offers fruit and vegetable delivery to its customers. In this case study from WordStream, we are told that, in order to grow its business, Kerry’s Fresh decided to increase its online presence.
The company decided to invest in ads with both Google and Facebook, in an effort to gain web transactions. Here’s the strategy that it adopted for both platforms:
- Google Ads: The business focused on keywords with high intent.
- Facebook: The business set careful audience targeting based on customer personas and regularly-updated, engaging ads to keep things fresh.
The ads they ran on both platforms all led to the same landing page, which featured minimal steps to complete a conversion.
In terms of results, the author of the case study provided the following breakdown:
In summary: the author found that the search ad campaigns offered by Google were more cost-effective; but the author also found that Facebook ads could have a high impact on the overall performance of a Facebook page.
In fact, the active Facebook campaigns brought about a 77% increase in Facebook fans, and also reached people who weren’t even actively searching for those relevant terms.
How You Can Apply PPC to Your Local Lead Gen Strategy
This case study shows us that even small businesses with a limited budget can benefit from distributing their advertising budget between these two key platforms.
If you’re looking to emulate this tactic and apply it to your own business, here are the key steps you’ll need to follow:
1. Test and trial both options
The key to local lead generation success is in testing and trialling your marketing mix. You need to test your landing page, test your social media ads test your local SEO, and A/B test different local lead generation approaches.
This exercise is going to help you to find what works best for your particular business. Michael from Social Media Examiner offers a great guide on how to test your Facebook Ads for optimal results.
2. Adjust your ads over time
It’s important for your lead generation that you update your google and social media ads on a regular basis. This can serve to keep things fresh – and even improve your results.
There are a number of social media advertising tools you can use to test your ads, track their performance, and create new, attractive options. Qwaya is a powerful Facebook Ad Manager, for instance. And always remember to take a look at the landing page to make sure it’s updated too
3. Find a digital marketing consultant
PPC ads for a search engine and social media is a very powerful tactic to grow your business… but it’s also one of the most frustrating and potentially expensive. When done wrong, you can spend a lot of money on lead generation that doesn’t go past your landing page If you work with a trustworthy digital marketing consultant, they’ll be able to help you avoid making simple-but-costly mistakes.
The right consultant will also be able to help you achieve your desired results. This helpful guide from Search Engine Watch can help you to find a PPC management solution for your business.
Direct mailing might seem quaint and low-tech, compared to some of the cutting-edge local lead generation tactics out there, but the simple fact of the matter is, it’s still around because it still works. In fact, direct mailing is a particularly effective strategy for local businesses, too.
According to the B2B Marketing Mix Report from HubSpot, direct mail is still among the most popular marketing tactics, with print advertisements making up 35% of it.
This isn’t the cheapest form of local lead generation, however. Direct mail costs can vary significantly, according to how much you spend on things such as mailing lists, printing, design, copy, and distribution.
If you’re going to get a reasonable ROI for your direct mailing initiative, then you’re going to need to develop a keen strategy. Let’s get some inspiration from Zogics!
How Zogics Used Direct Mailing
In this case study from Postalytics, we are introduced to Zogics, an eCommerce company which provides its customers with a one-stop shop for all their gym supply needs. The company partners with over 30,000 facilities in order to offer great products quickly and at the best possible price.
In the case study, we’re told that Zogics installed a new CRM solution and subsequently discovered that a significant portion of its audience had stopped purchasing. The decision-makers at Zogics then decided that they needed to find a unique way to capture the attention of those customers who had gone dark and had stopped responding to their digital efforts.
Zogics decided to partner with Postalytics, to automate its new direct mail initiative. The company decided to adopt a large format postcard to take things offline, and they developed a bold creative, with a clear CTA to capture the attention of recipients:
Within just two months, the Zogics team had successfully re-engaged a number of at-risk customers, and witnessed some very impressive results:
- 500% increase in ROI
- Order volume increase of 140%
- Savings in time, costs, and manual effort
How You Can Apply Direct Mailing to Your Local Lead Gen Strategy
Zogics was able to achieve some excellent results and re-engage a number of local leads thanks to its direct mailing initiative.
USP Delivers has put together a great look at the nine essential steps for executing an effective direct mail campaign. Here’s a brief look at those key steps:
1. Establish goals and objectives
As with any other initiative, it’s important that you start by outlining what you hope to accomplish. In this case, it would be to generate local leads. You can also get more specific, though, and accurately define what your success is going to look like.
2. Set a budget
Next up, you’ll want to create a budget. This budget will vary according to your goals and objectives, and it will determine the size of the mailing list you’re able to target.
3. Understand your audience
It’s important that you identify the audience you’re going to target. Given that you’re hoping to acquire new leads, you’ll need to identify the ideal persons or businesses to contact.
4. Create a mailing list
Once you’ve determined your audience, now it’s time to create your mailing list. This should be a comprehensive list, which includes all of the necessary contact information. You’ll want to do this by using a high-quality lead generation platform like UpLead.
5. Craft your message
With those specifics taken care of, you’ll need to work with your marketing department to develop your message. The best messages will resonate with your potential leads and provide some kind of value for them.
6. Design your collateral
Now that your messaging is in place, it’s time to develop the design of the collateral itself. Think about how the design can enhance your key message and entice your recipients.
7. Print your pieces
After you’ve proofread and approved your collateral, it’s time to find a reputable printer! You’ll want to find a high-quality printer, who can offer you excellent quality at the best price possible.
8. Coordinate postage
With your collaterals ready, it’s time to handle the logistics in terms of postage. The rules and regulations around commercial mail will vary from one country to the next, so be sure to research the rules that will apply to you.
9. Track your results
Direct mail is a little tricky to measure in terms of efficacy, so you’ll need to use things like unique URLs, QR codes and referrals, in order to measure the ROI of your campaign.
Cold calling can be an intimidating task for even the most seasoned of sales professionals, but it’s a great way to connect quickly on a personal level. Despite the belief that this is a frustrating contact method, 49% of buyers prefer a cold call first.
It’s also an effective tactic for businesses looking to generate local leads: you’ll have plenty to talk about, and buyers are often more enthusiastic about supporting a fellow local business.
How x27 Marketing Used Cold Calling
In this case study, x27 Marketing explains how it made the most of cold calling to book meetings with a number of high-level Fortune 500 companies in under a week. While this is an exclusive audience, you can still apply this tactic to your local lead generation drive.
The author tells us that the key to the success of this initiative was in the thorough planning and the identification of appropriate leads. After developing and applying this strategy, x27 Marketing was able to book six meetings in under a week.
How You Can Apply Cold Calling to Your Local Lead Generation Strategy
In its cold calling case study, x27 Marketing carefully outlines the exact strategy that they used. Here’s a brief look at those steps, so that you can follow them:
1. Pick the company you’re going for
The first step to success is taking the time to identify the right leads. The author of the case study explains that you should look through your existing and past customers, in order to identify the ideal lead.
This exercise will help you to evidence your claims during your cold call, and impress your leads with your proven approach.
2. Research the company and develop your idea
Once you have identified the leads you’d like to connect with, now it’s time to develop a better understanding of them. You’ll need to (for example) identify the appropriate firmographic information, to make sure that they’re a viable fit.
In the case study from x27 Marketing, the author explains that they also began to develop an idea of exactly how they would approach the potential lead. They would develop key ideas around their pitch to ensure that they had a plan, going into the cold call.
3. Find your point of contact
With the pitch in place, it’s now just a matter of finding the appropriate point of contact. In this instance, the author was aiming for executives within Fortune 500 companies – so that was going to be a significant challenge.
You might find that, on a local level, you’ll have an easier time connecting with decision-makers in your cold calls. If you use a leading platform like UpLead, you’ll be able to leverage databases to expedite this section of your cold calling strategy.
4. Cold call until you get through
Now that you’ve got the contact and their information, it’s time to try and call. Any salesperson knows that cold calling is a matter of persistence – you’ve just got to keep yourself motivated and call back until you get your target.
The number of cold calls you’ll need to make will vary according to a number of factors. You might very well get lucky and reach the target on your first try, or you might need to develop rapport with other people in the business before you’re successful.
Email is still an excellent tool for digital marketers. There are a staggering 3.9 billion active email users around the world, so your targets are almost definitely going to be reachable through the use of email. The average worker is also highly receptive to emails that pass through their inbox, so you could pique their interest!
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Let’s take a look at a cold emailing case study, to provide you with some inspiration.
How Jake Jorgovan Used Cold Emailing
Jake Jorgovan is an entrepreneur who runs two companies. In this cold emailing case study, he explains how he decided to take a new approach to old sales tactics, by developing his cold emailing strategy.
He used an eight-step cold emailing strategy to contact a number of leads and to generate a whopping $12,030 of business from just a few batches of cold emails, which were sent out over a course of seven months.
In his case study, Jake also explains that he managed to win business with a number of clients, including deals with Fortune 500 companies.
How You Can Apply Cold Emailing to Your Local Lead Generation Strategy
In his case study, Jake very kindly outlines his process, as well as the steps he used to obtain cold emailing success. Here’s a closer look at the eight steps that Jake used:
1. Choose between quality or quantity
Jake recommends that your cold emailing strategy should begin with an important decision: quality or quantity?
When it comes to quality, you’ll focus more intensely on a smaller number of potential leads. This approach makes sense, if you have a smaller group of dream clients that you’d like to work with.
The quantity approach, on the other hand, is all about playing the numbers game. Using this approach, you’ll email a vast number of potential leads, and you might just find that you inevitably land a sale.
This is an important decision, and it will have an impact on the rest of your strategy.
2. Develop a great case study
Jake argues that a case study is critical to cold emailing success. He says that this is the one item you absolutely must have, before you can begin sending out your cold emails.
This case study should include the results you’ve managed to achieve, the work you’ve produced, as well as a great customer testimonial.
A high-quality case study can dramatically improve your chances of securing a response – and even closing a deal.
3. Identify your target audience
Now that you’ve made some key decisions and developed your case study, it’s time to identify your potential prospects. Naturally, you’ll want to target those prospects who are going to be interested in your case study.
There are a number of techniques you can use to identify your target audience. You could look at your existing customers, for instance, or search through local business directories to find local options.
4. Put together a list of prospects
Now that you’ve got a distinct target audience in mind, you need to find the actual people you would like to contact. Again, there are a number of techniques that you can use to accomplish this.
Some business owners might decide to manually visit websites and collect emails from there. This approach often makes sense if, for instance, you’ve decided to focus on quality over quantity.
If you want to get high-quality information as quickly as possible and build targeted lists, you’ll want to use a tool like UpLead.
5. Write a great email
Once everything is set, in terms of your audience, now you’ve got to focus on creating a beautiful cold email that will inspire your leads to respond.
There’s a lot of guidance out there that can help you to write the perfect cold email, but an often-overlooked piece of advice is to keep your personality, and let it shine within the email itself. If you’re connecting with local leads, this is particularly important!
In his case study, Jake includes an example cold email script that he used to land a large client:
Recently I came across [Company name] in the [Directory where I found their information] and I wanted to reach out. My name is Jake Jorgovan and recently I finished up a website design project for [case study client] and wanted to reach out to similar companies.
When I came across the [Client’s website], I noticed [review of 2-3 things that I found wrong with the clients website]. With the [case study client], we were able to build a professional site and get it up and running in under three weeks. Their site is mobile friendly and extremely easy for anyone at the company to update.
If you are interested in rebuilding your website, please let me know and we would be more than happy to help you out. Also, I have attached a case study for [Case study client] with a raving testimonial from the owner of the company.
Thank you [Prospect name] and I look forward to hearing from you.
6. Follow up after no response
Once you’ve sent your email, you might find the results underwhelming: the average cold email response rate sits at around 1%. So you’ll need to develop a good follow-up strategy.
You’ll want to develop your own unique strategy, which reflects the attitudes and preferences of your local leads. In his case study, Jake explains that he would send a follow-up email after around 7-10 days had passed without a response.
Here’s the email that he would send:
I wanted to send a quick follow up to see if you received my e-mail from last week in regards to your new website design. Please let me know if you are interested and I look forward to hearing from you.
To expedite the follow-up process and keep on top of your contacts, you could decide to use a number of email management tools to automate your follow-up emails (we’ll take a look at some great tools later in this piece).
7. Choose how many leads to contact
You’ll quickly find that it can become difficult to keep on top of so many cold emails. You might get some responses, some bounced emails, and leads who don’t follow up with you.
This is why you should make a deliberate decision about how many leads you’re going to connect with at any one time. You should choose a realistic figure, which stops you from burning out and becoming overwhelmed.
In his case study, Jake explains that he aimed to send out 25 emails each week. This was a realistic figure for him, and he managed to get great results from it. Thus, you might find that a higher or lower number works best for you and your business.
8. Keep your cold emails organized
Jake also explains that after a couple of weeks, it becomes a challenge to keep on top of your cold emails.
This is why he relied on a couple of tools to help him out. He used Yesware to track his open rates and notify him when a prospect had not replied, and he used Streak as a free CRM that integrates directly into Gmail.
Around 46% of searches on Google are now local searches. This trend has evolved as both the collective appetite for local search results has grown and Google’s ability to offer relevant results has improved.
And 76% of those local mobile searches will lead to an in-store or online purchase. This is an excellent opportunity for local businesses like yours!
Ready to capitalize on that opportunity? Let’s take a closer look at a local SEO case study.
How a Local Taxi Company Used Local SEO
In this case study from SEMrush, we are introduced to a local taxi company that found itself operating in a competitive market. The local area had a population of 200,000, but 60 million tourists regularly passed through the greater area, owing to the fact that two international airports were located just within the surrounding 30 miles.
The author of the case study explains that the taxi company, despite the fact that it mostly operated in the city, was not appearing in local search results for the city itself. After a careful audit of organic and local search positions, the SEO consultant was able to make some key interventions to achieve the following results:
Pretty impressive, right? The SEO consultant achieved this by dividing their work into four key sections:
1. On-site work
- Technical SEO
- Installing contact information
- Restructuring menus
- Addition of structured data for service area
2. City location content/guides
- The creation of content and guides
- Downloadable Google Maps with taxi ranks
- Video content from dashcams of taxis
3. Airport location content/guides
- Guides around the airport
- Maps of terminal areas
- Guides for trains
- Link Building with other local businesses
4. Changing the name, address, and phone number
- Waited for the previous steps to take hold, before adjusting NAP
- Slightly adjusted the address to put the business closer to the city
That four-pronged approach is a great illustration of how methodical you should be, when it comes to performing local SEO work.
How You Can Apply Local SEO to Your Local Lead Generation Strategy
Search Engine Watch has a great checklist on how to strengthen your local SEO strategy. Let’s take a closer look at the key steps included within this piece:
1. Optimize your “Google My Business” page
As a local business, it is critical that you appear on Google Maps in order to generate local leads. This is why your first port of call is going to be to create and optimize your “Google My Business” page.
There are a few key steps you’ll want to take care of here:
- Verify that all of your information is accurate and up-to-date
- Add important information, such as your logo design, images, location, payment methods, service and products, as well as operating hours
- Try to collect feedback and ratings
- Respond to your customer reviews quickly
2. Review your local business listings
High-quality local directories are a great source for backlinks and new local leads. It’s important that you carefully monitor those directories, and ensure that all of your information is as relevant and as accurate as possible.
3. Optimize your web content
To attract local leads and rank for local search terms, you’ll need to optimize your website content with relevant keywords. This is a huge topic that you’ll want to dedicate a lot of time to, but it’s certainly going to be worth the investment.
4. Collect positive online reviews
Did you know that 91% of Millennials trust online reviews just as much as personal recommendations? Therefore, it’s extremely important that you try and collect as many positive online reviews as you possibly can.
You could adopt a number of techniques to do this, such as contacting your happy customers after a successful purchase and asking them to leave a review in return for entry into a prize draw.
5. Build a strong mobile website
On-site SEO is important (obviously), but you’ll get nowhere without having the appropriate technical foundations in place. Mobile traffic has now overtaken traditional desktop traffic, which means that you’ve also got to give your mobile visitors a strong experience.
Google offers a fantastic mobile site speed checker, which you can easily use to assess your performance. You’ll also find a checklist of actionable steps that are catered to your website!
6. Revise your social media offering
People often also expect local businesses to have a strong social media presence. Those profiles can help you to come across as credible and trustworthy, so it’s important that you continue to nourish them over time.
Again, this is a large part of local lead generation, and you’ll want to invest the appropriate amount of time into your social media strategy.
Conference Lead Generation
Event marketing is quickly growing to become a preferred local lead generation tactic for marketers around the world. In fact, 68% of B2B marketers say that live events generate the most leads.
Conferences represent a fantastic opportunity for businesses to branch out and connect with new local business owners. Those are often expensive to attend, though, so you’ll need to have a well-developed strategy in order to obtain the best results from them.
Let’s take a closer look at a conference lead generation study, as well as the techniques you can use to succeed.
How Xeikon Used Conference Lead Generation
Xeikon is a digital printing company that operates as an original equipment manufacturer for a number of other businesses.
In this case study from Marketing Sherpa, we’re told that a major industry event each year is the key local lead generation opportunity for the business. In order to maximize the ROI from this conference, Xeikon decided to combine all of its direct mail, email, and teleprospecting activities before and after the trade show.
Aditya Dwivdei is the Senior Marketing Manager for Xeikon, and he explained:
“There were two main purposes of the campaign. One was to create brand awareness regarding our products among label converters in the U.S., and the second one was to generate opportunities (with) label printers [companies] that were looking to buy something from someone within the next six to nine months.”
Aditya and his team developed a six-step process to capitalize on this key event. Here’s a summary of those six steps:
1. Find appropriate prospects
The first step was to identify the appropriate targets. Aditya and his team needed to find companies that were big enough, both in terms of employee size and in production runs.
To achieve this, the Xeikon team leveraged two years of marketing data and used look-alike modeling to find other, similar companies.
2. Develop an incentive for four marketing waves
Xeikon has four values within its proposition:
To champion those values and engage its target prospects, the marketing team decided to develop an incentive related to each value. Those incentives were executed in four distinct “waves”, to encourage responses and engagement.
3. Connect with direct mail first
In terms of contact order, the marketing team decided to use direct mail first. This piece helped to showcase Xeikon products (given that it was printed), as well as create a physical contact.
Each piece of direct mail also included a personalized URL as the CTA, making it easier to track potential leads.
4. Send an email to prospects
That piece of direct mail was then followed up by an email. The marketing team explains that the response rate was much higher through the use of combining those two communication channels into one.
5. Make things personal with telemarketing
Each lead who interacted with the direct mail or email was also given a call. This created a deeper sense of connection and helped the sales team to better qualify leads and prepare for the in-person meeting at the conference.
6. Follow-up after the event
The Xeikon marketing team decided to send a follow-up to its entire prospect list after the event itself had wrapped up. This served to cap the event off nicely, and acted as a natural opportunity to continue building a relationship.
This highly-targeted outreach made it easier for the team to track engagement, and the number of communication channels also effectively drove engagement. Here’s a look at the fantastic results which were brought about by this well-developed strategy:
- The team achieved its goal of identifying 1,000 prospects
- 14% campaign response rate from direct mail and email
- 140 qualified leads
- 300% return on investment
How You Can Apply Conference Lead Generation to Your Local Lead Generation Strategy
If the conditions are right, you may decide to follow this strategy which helped Xeikon to achieve such great results.
Here are a few steps from Mighty to keep in mind, in order to help make sure you achieve conference lead generation success:
1. Pick the right conference
This might sound like a very obvious step, but it’s extremely important that you choose the right conference! To do this, you’ll need to assess things like:
- The attendees
- The price
- The event schedule
Conferences are often expensive to attend, so when considering one, you want to be absolutely certain that you’re making the right decision.
2. Set specific objectives
As with any other local lead generation initiative, you’ll need to set clear objectives that you can later use to assess your performance and the quality of the event.
These simple, numerical targets can be used to keep your salespeople operating as effectively as possible, as well as incentivize standout performance.
3. Develop your outreach strategy
If you’re going to get the maximum ROI from your conference, you’re going to need to drum up interest and brand recognition in advance of the event itself. You should work with your marketing department to develop a comprehensive outreach strategy that utilizes a number of channels.
4. Organize as many meetings as possible
The event organizer will often be happy to share an attendee list with you. You should take this list and augment the information in it, by using a lead gen provider like UpLead.
You can then reach out to those attendees in advance of the event, to organize as many meetings as possible and boost your ROI.
5. Follow-up effectively
Before the event, you also need to create a follow-up strategy that’s ready to go. This strategy is going to help you immensely, in building upon the connections that you’ve made during the event.
Meetup Lead Generation
Networking at local events and conferences are great local lead generation strategies, but, depending on your location, those events could be few and far between. Thankfully, Meetup makes it simple for you to coordinate your own event, catered to your exact audience.
Meetup is an excellent tool, which you can use to quickly spin up new groups and events to attract new leads. There are over 35 million Meetup users around the world, so you’ll be sure to find viable leads on there!
Let’s take a quick look at how Rapid Boost Marketing was able to use Meetup to connect with new leads and drive new business.
How Rapid Boost Marketing Used Meetup Lead Generation
In his Meetup case study, author Ali Salman introduces Meetup, takes us through the six Meetup groups he created, and tells us a bit about them:
- Calgary Internet Marketing: 423 Members
- Edmonton Internet Marketing: 419 Members
- Red Deer Online Marketing Meetup: 172 Members
- Business Growth Systems: 632 Members
- Edmonton Inbound Marketing: 90 Members
- Vancouver Internet Marketing: 11 Members
As you can see, that’s quite an impressive spread of groups and subjects! Ali also explains that he’s planning to launch even more additional groups in the future.
Ali explains that, in terms of execution, he made sure to identify something that his local market desperately needed. He then leveraged that need, and created a Meetup that focused around networking, learning, knowledge, and opportunities in that area.
In terms of four key tips, Ali shares the following advice:
- Stay consistent and organize events on a regular basis
- Work alongside local charities to create a community feel
- Post pictures and other content after the meetup
- Try to leverage the power of meetups to gather product feedback, deepen brand loyalty, and set your brand apart from the competition as a credible leader
Aside from excellent organizational skills and a desire to drive value, the big driving force behind the growth of Ali’s groups is the fact that Meetup automatically recommends groups to its users based on their own location and interests. Ali explains that this means he spent nothing in advertising, but still achieved some impressive figures:
- 80 hours invested over the course of a year
- $165,000 in revenue generated
- 1,350 new email list members
These are very impressive figures – and Ali has kindly shared the steps he followed in order to achieve them.
How You Can Apply Meetup Lead Generation to Your Local Lead Generation Strategy
In his piece for Become A Blogger, Leslie Samuel outlines a clear strategy that new Meetup hosts can use to throw effective events.
Here’s a summary of those steps:
1. Assess the landscape
To begin with, it’s important that you get a good lay of the land. Sign up to Meetup and take a look at the standout events in your niche or industry.
Be sure to take note of any standout events, as well as any glaring gaps that you might be able to fill with your own Meetup.
2. Join groups and attend events
Now that you’ve got a better idea of what’s out there, be sure and join some groups and attend events. This will give you a better impression of what’s currently out there, and of how it all works.
Draw inspiration from these experiences to understand the conventions around things like event names, descriptions, and updates. Assess what does and doesn’t work – with this knowledge, you’ll be able to improve on things with your own event.
3. Develop your Meetup idea
After you’ve attended a few Meetup events, you’ll now have a good idea of what does and doesn’t work. If there’s still the opportunity for you to create an interesting local group that will drive value for users: go ahead!
5. Take care of the logistics
Before you create your Meetup, you should be sure to have all of your logistics ready. This means things like:
- A great group name
- An engaging headline
- A detailed description
- Profile pictures, group pictures, customized banners
- A custom URL
- An event that you can schedule right away
- A member profile questionnaire
Local Lead Generation Software
Feeling inspired to use some of these local lead generation strategies for your business? Here’s some of the best local lead generation software that you can use to work efficiently and to boost your results.
UpLead for List Building
UpLead is an ideal list building tool for local businesses. Our powerful platform makes it simple for you to build targeted prospect lists, using the most accurate data out there. Our platform also makes it a breeze to target specific contacts and organize your leads in one place.
Mailshake for Sending Emails
Mailshake is a simple email management platform which can help local businesses to send personalized cold emails at scale. This makes it easier for businesses to connect with more prospects and book more meetings. Mailshake also makes it possible to engage with prospects via phone and social media.
Aircall for Cold Calling
Aircall is an elegant phone system aimed at modern businesses. This tool is super simple to set up, and offers a host of powerful integrations with the tools that you already use. Aircall also gives local businesses the power to monitor key metrics in real time, and the audio quality is superb.
Facebook Ads Manager for Running Facebook Ads
Facebook Ads is the platform that local businesses can use to coordinate their online advertising on Facebook. The social media platform offers a suite of self-serve tools for local lead generation, which can help local business owners to create and run campaigns in practically no time at all. The tool is extremely intuitive to use, and you’ll find a great deal of guidance for it.
Google Ads Manager for Running Google Ads
Google Ads gives local businesses a simple platform which they can use to get their ads in front of their target customers. The platform is relatively simple to use for beginners – but there’s also a lot to master here, in terms of best practice when putting together your Google ads campaigns. But once again, you’ll find a wealth of guidance on offer here.
Meetup for Running Meetups
Meetup.com has quickly emerged as the world’s foremost service for organizing in-person events. The platform was originally launched way back in 2002, and it has since gone from strength to strength. It’s simple to create an account and start hosting your events right away!
FAQ: Local Lead Generation
Here are the answers to the most common questions about local lead generation:
How do you generate local business leads?
The most common ways of local lead generation are through online targeted ads, localized SEO, referrals, and local marketing events.
How much does it cost to start a local lead generation business?
The startup cost for a local lead generation business will likely depend on how large the business is planning to be, and which strategies they’ll be pursuing.
Some local lead generation strategies can easily be done online, letting remote workers handle multiple companies at once with the use of a computer and a reliable internet provider.
How do you create a local lead generation strategy?
Start your local lead generation strategies by learning what the local customer looks like, how they behave, and how they purchase.
Then, decide which channels you’ll use to get in touch with your customers. These can be physical or digital.
Finally, keep testing your approach to finetune it and get the most out of your local lead generation.
What are the types of local lead generation?
There are multiple types of local lead generation, including but not limited to:
- Direct mail
- Advertising and Branding
- Physical and Virtual Events
These are definitely some tough times for local businesses, but we’re confident that, by leveraging these amazing tactics, you’ll be able to generate more leads than ever before in 2021!
When it comes to getting started, you’ll need targeted business lists – so be sure to use UpLead to fuel your growth.