According to research from HubSpot, 40% of salespeople say that prospecting is the hardest part of their job. It’s easy to see why, as finding and connecting with potential customers can be incredibly difficult and time-consuming.
Thankfully, there are sales intelligence tools that help improve the process by giving you access to customer details, intent data, and other insights. One such example is LeadIQ, which has been a part of the industry since 2015.
Below, we cover what LeadIQ is, what it’s used for, its features, what it costs, and more.
What is LeadIQ?
LeadIQ is a B2B prospecting tool and sales intelligence platform that helps companies identify and connect with potential leads. It has a database full of company and contact data, including phone numbers, emails, locations, job titles, company information, and social media profiles.
The data is also frequently updated and verified, and LeadIQ integrates with various platforms, including Salesforce, Hubspot, Groove, Outreach, and more. It also uses automation and AI to speed up the prospecting process for sales teams.
What is LeadIQ Used For?
LeadIQ is a versatile platform that can help facilitate and automate many aspects of lead prospecting.
Lead IQ Use Cases
Some specific use cases for LeadIQ include:
- Finding leads: Whether you want to find someone’s phone number or their email address, LeadIQ has a comprehensive database full of useful information for your company.
- Building an email list: You can use the data you gather from LeadIQ’s database to build an email list and quickly add prospects to your list at any time. This list can be a critical part of your email marketing campaigns and ensures you’re focusing on the right people, rather than wasting time emailing dead ends. You can also use the platform to buy email lists.
- Tracking sales triggers: LeadIQ offers real-time alerts for potential sales triggers like company news releases, job changes, acquisitions, leadership changes, or funding announcements.
- Syncing data: LeadIQ helps you sync data across your tech stack by allowing you to quickly and easily capture contact data and send it to dozens of different sales tools and platforms.
- Generating messages: LeadIQ helps you craft personalized emails in seconds. It uses AI to gather relevant buying signals and data, ensuring each message resonates with new prospects and is tailored to their needs.
LeadIQ Database Details
LeadIQ has a large database that features millions of B2B contacts. Like other business databases, it offers access to several types of data, including:
- Phone numbers
- Email addresses
- Social media profiles
- Job titles
- Locations
- Company details
- Name
- Industry
LeadIQ gets its data from various sources, including the public domain, data partnerships, from its community of LeadIQ users, and a proprietary algorithm.
The company has a “trust but verify” approach to its data. It uses multiple verification levels to ensure its data is reliable, and it prioritizes what to re-verify based on user search volume. To keep its data accurate, the company evaluates all data partners, verifies in real-time, uses feedback loops to continuously keep data updated, and has a proprietary deliverability algorithm in place.
While it offers global data, it doesn’t have certain strengths in areas around the world like some other databases do. For example, when looking at Cognism vs. LeadIQ, Cognism specializes in data from EMEA (Europe, the Middle East, and Africa) as well as APAC (Asia-Pacific)..
LeadIQ says users query a live dataset of 750 million+ professional profiles, refreshed every month, with up to 200 million records re-verified as people change companies or roles. For comparison, ZoomInfo lists 500M+ professional profiles and 135M+ direct dial numbers.
Main Features of LeadIQ
Here are a few of the main features of LeadIQ that make it a popular choice for many businesses:
- Chrome extension: LeadIQ’s dynamic Chrome extension enables effective prospecting without switching between platforms. It works alongside the browser, providing accurate contact data and insights directly within the extension. You can even push contact data directly into one of your many integrated systems.
- AI-powered email drafting: LeadIQ’s AI message writer (formerly Scribe) creates outreach emails. It enhances all messages with tailored data insights and can write personalized messages in multiple languages. You still have plenty of control while using the feature, as you can choose the value proposition that’s highlighted in the message, the insights that are used for personalization, and personas.
- Integrations: LeadIQ integrates with a number of popular sales solutions like Salesloft, Groove, Gong, and others. LeadIQ’s LinkedIn integration makes finding leads easier, as well.
- Monitor and customize buying signals: You can add specific targets that you want to track, and you’ll instantly be notified if there are any changes to the account, such as job changes, funding, or company news. You can also use this feature to customize the tracking insights you receive, ensuring you only get relevant information.
- Compliance: LeadIQ offers widespread compliance and ensures that all of its data and activity comply with leading data privacy regulations. It complies with GDPR, CCPA, SOC 2, and all other U.S. privacy laws.
How Much Does LeadIQ Cost?
LeadIQ pricing depends on your needs and the plan you choose. LeadIQ now offers three plans: Free, Pro and Enterprise, all running on a shared pool of Universal Credits. An email costs 1 credit, a phone number 10 credits, email plus phone 11 credits, and an account enrichment 3 credits. Here’s a more detailed breakdown of each plan and what it includes:
- Free: $0 for 1 user with 50 credits.
- Pro: $200 per month for 200 credits per month on monthly billing, or about $150 per month on annual billing (25% off). Covers up to 5 users. Credit volume can be raised in steps from 200 up to 6,750 credits per month. Credits do not roll over.
- Enterprise: custom pricing, annual billing only. Adds AI account prospecting, governance controls, CSV file enrichment, Salesforce duplicate detection, team analytics, custom field mappings, the Lando agent and SSO.
With a $150 to $200 monthly entry point for paid access, LeadIQ costs more to start than Apollo.io ($49 per seat per month, billed annually) or Lead411 ($49 per month). However, there are other tools that use a customized and tailored approach to pricing on all plans, so comparing LeadIQ pricing to these solutions is challenging.
LeadIQ Pros & Cons
To help you decide whether LeadIQ is right for you, here are a few of its most noteworthy benefits and drawbacks.
Pros of LeadIQ
- A host of useful integrations with tools and CRM platforms you may already have in your tech stack.
- Multi-level verification for contact data, giving you confidence that most of it is accurate.
- A Chrome extension that’s easy to use and provides useful insights as you prospect.
- AI-powered email generation helps you create messages quickly and easily, without manually typing or organizing them yourself.
Cons of LeadIQ
- A lack of capabilities beyond generating leads, compared to some other solutions.
- Only offers support via email and over the phone, and isn’t clear about customer service hours.
- There may be a relatively steep learning curve for new or inexperienced users. Credits expire each month and a full email plus phone lookup costs 11 credits, so 200 Pro credits cover about 18 complete contacts.
Who is LeadIQ Best For?
LeadIQ is helpful for sales teams looking for a prospecting or company research tool, as it provides access to a wealth of useful information and contact details. Specifically, it’s a popular choice for sales reps in charge of identifying and qualifying leads and new prospects, communicating with leads, and managing customer relationships.
Marketers can also use it to target the right prospects with campaigns or ensure their campaigns are personalized.
However, LeadIQ is just one prospecting tool, and companies may want to explore options better suited to their needs.
UpLead is a More Powerful Alternative to LeadIQ
While it’s a suitable option for some companies, there are many LeadIQ alternatives that offer additional features, greater functionality, or larger databases. Of these options, the best lead generating tool on the market is UpLead. It has a database of 200+ million contacts backed by a 95% data accuracy guarantee and supplemented with high-quality B2B contact data.
The platform lets you easily buy leads, verify data in real-time, and use dozens of search filters to find new prospects that match your needs and requirements. You can uncover valuable intent data, look up thousands of leads at once, and it has a Chrome extension that captures leads as you browse.
You can also use it to enrich your data, ensuring your database is updated, accurate, and comprehensive. To do this, simply log into your UpLead account, navigate to the Enrich menu in the sidebar, and choose whether to Enrich Contacts or Enrich Companies.
If you’re interested in trying out UpLead for yourself, be sure to check out the generous free trial.
FAQs About LeadIQ
Still curious about LeadIQ? If so, don’t hesitate to check out these common questions as well as their answers.
Yes, LeadIQ complies with the GDPR and various other compliance laws and security frameworks.
Yes, LeadIQ is a legitimate tool with over a decade of experience in the industry. It also has well over 1,000 reviews from past customers.
The owners of LeadIQ are Mei Siauw and Angelo Huang, who both co-founded the company back in 2015.
What You Need to Remember About LeadIQ
LeadIQ is a B2B prospecting platform that helps you identify leads and create personalized messages tailored for each prospect. It helps you build email lists, syncs with various other sales tools, tracks sales triggers, and uses several verification levels to ensure its data is accurate.
While it may work for some companies, UpLead is often a better solution thanks to its massive database, incredible search filters, and high-quality support.
