Many of the fastest growing B2B companies use sales intelligence tools to gather relevant insights about prospects, improve lead generation, and close more deals. Among the most popular options in the industry is 6sense.
This guide will cover everything you need to know about the platform, including what it does, how to use its data, and more.
What is 6sense?
6sense is a revenue intelligence platform that gives you a complete look at your customers’ buying journey, from start to finish. It helps you build target lists, identify the right accounts to prioritize, run targeted ads, and craft outreach emails.
6sense is also one of the leading intent data providers, to help you target specific buyers based on their preferences, goals, and behaviors. It helps you uncover third-party buying signals and provides insight into where crucial, unseen data lies.
The tool is designed for revenue teams and provides in-depth insights that can inform your strategy across the business, utilizing AI in several ways to refine your engagement efforts.
What Does 6sense Do?
6sense does a variety of things to drive the success and growth of your sales and marketing teams. It helps you identify the right buyers to engage with, tracks account-based metrics, delivers personalized messages, and enables you to manage all your ad campaigns in a single platform.
Like other B2B data providers, 6sense also gives you access to real-time data to build out your audience lists and provides dozens of filters to find leads that are most important to your organization.
It also syncs with many CRMs and other tools, making it easy to integrate your tech stack.
6sense AI & Predictive Analytics
Artificial intelligence stats show that AI is changing sales as we know it, and 6sense has several AI-powered features you can take advantage of.
It uses AI to score leads, predict where buyers are in their journeys, and help you zero in on those contacts that are most likely to become customers.
It also uses AI to help craft personalized emails, provide quick and detailed account summaries, send alerts when sale opportunities arise, and help you decide the next best actions to take to ensure your deals progress successfully.
Providing your sales team with AI generated insights can streamline the outreach process, reduce the manual processes involved in research and gathering insights, and reduce the time you waste chasing lackluster leads or accounts.
6sense ABM Features
6sense also has a collection of features for companies that use an account-based marketing (ABM) strategy. Firstly, it utilizes intent data and buying signals to help you identify accounts that are seeking what you offer, allowing you to target them directly.
This helps you not only miss fewer opportunities, but also close deals quicker and with less effort.
The platform also lets you narrow the focus of your ad campaigns on accounts most likely to convert, identify key stakeholders on buying teams, and even create more focused content designed to engage with very specific accounts.
Of course, many of the AI features mentioned earlier are also helpful for ABM.
All of these features are great for your business as they help you prioritize the right accounts that are most likely to drive the most revenue growth, boost your sales efficiency, and ensure your sales and marketing efforts are aligned.
It also has the potential to shorten customer life cycles and ensure your sales team can better personalize its approach.
How Businesses Can Use 6sense Data
There are several ways your business can use the data that 6sense provides:
- Account-based marketing: ABM is one of the largest B2B marketing trends and the data 6sense provides lets you fine-tune your approach. It helps you build a reliable and accurate contact list, define your ideal client, gather intent signals and data, and take advantage of several other account-based marketing tactics.
- Prioritize accounts: The data that 6sense offers also helps you decide which accounts and leads to prioritize. This ensures you’re not wasting time and resources on accounts that are less likely to convert, and instead focus on potential customers who can help you generate revenue more effectively.
- Personalize the customer experience: Personalization and customization are key to both sales and enhancing customer engagement. The more data you have on prospective clients, the better you’re able to customize your messaging, content, and campaigns to what they want or expect.
- Learn company hierarchy/structure: 6sense data also helps ensure you know the corporate structure of potential clients, to make sure you’re able to reach out to the right decision makers. This makes your outreach much more efficient and helps your messaging reach the right person.
- Enhance your other platforms: You can also integrate 6sense data into many of the tools and pieces of software your marketing and sales team use every day. This enhances the effectiveness of these tools and amplifies their capabilities to support your team’s productivity.
Pros & Cons of 6sense
Let’s go through some of the pros and cons of 6sense to help you learn if it’s right for you.
6sense Benefits
Here are a few of the benefits that 6sense offers its users:
- Widespread integration: 6sense integrates well with dozens of leading technologies that you may already be using to help your marketing and sales team. This includes Salesforce, Salesloft, Outreach, Hubspot, Hushly, and several others.
- Comprehensive data: 6sense has an abundance of data available for your business to use, ranging from email addresses to job titles to phone numbers and more. When you browse 6sense data, there are also several filters to help you refine your search.
- Help you find the accounts that matter most: Many of 6sense’s features are aimed at helping you find and target accounts that are the most beneficial to your business and reduce go-to-market waste. There are dozens of filters to fine-tune your search and AI uses intent data to prioritize the accounts you should focus on for revenue growth.
6sense Drawbacks
On the other hand, there are a few drawbacks of 6sense that it’s important to be aware of:
- Clunky and slow user interface: Some customer reviews on resources like G2 and Capterra claim that they experienced issues with the platform’s slow and clunky UI. This may make it inefficient to use at times when you’re experiencing lag, and could make navigating the platform a little more time-consuming.
- Overwhelming: Although the platform offers several useful features, its extensive capabilities can be overwhelming for some teams. A lot of feature fluff can often be distracting and take you away from being able to focus on the few features that matter the most to your organization.
- Expensive: The exact costs depend on your needs, of course, but some reviews claim the solution is relatively expensive. The company also isn’t publicly transparent about costs, as you need to reach out to 6sense to get pricing information.
Who is 6sense Best For?
6sense is useful for a variety of B2B businesses in several industries like technology, financial services, manufacturing, fintech, transportation, and more.
In particular, it’s great for your sales and marketing teams, whether they’re using account-based marketing or lead generation as their preferred strategy.
UpLead is the Best Alternative to 6sense
If your sales and revenue teams are looking for an alternative data provider to 6sense, UpLead is a wonderful choice. It has a massive database containing over 160 million leads and boasts a 95% accuracy guarantee, providing you with peace of mind regarding the quality of its data.
The B2B data provider is also incredibly simple to use, offers world class intent data, and integrates with a number of the most popular and best tools in the industry.
It also doesn’t have any unnecessary features to slow you down or distract you, and verifies email addresses in real-time to ensure you only connect with genuine leads, helping you achieve more revenue growth.
Don’t hesitate to try out UpLead’s 7-day free trial to learn if it’s right for your sales and marketing teams.
FAQs About 6sense
Here are a few common questions about 6sense, along with their answers.
6sense is a sales and intelligence tool that your revenue teams can use to boost efficiency, learn buying signals, improve ROI, and automate processes.
6sense is used to gather useful data, engage accounts in a personalized manner with the right message, streamline prospecting, and prioritize the right potential buyers.
Yes, 6sense is a credible source of business data and uses AI to analyze millions of data points.
6sense gets its B2B data from a mix of first-party sources (customer feedback, lead forms or other site interactions, etc) and third-party sources (public records, partnerships with other organizations, etc).
What You Need to Remember About 6sense
6sense is a revenue intelligence platform that helps to feed your sales team with valuable insights and data to identify your ideal customer.
It offers a variety of AI-powered tools to streamline your outreach, create the right message to send, and ensure you engage worthwhile prospects. The tool also helps to unite your revenue team and drive a strategy that helps you succeed.
However, keep in mind that the user interface may be clunky and slow for some users, and the tool may be overwhelming due to its numerous features.
