Many of the fastest growing B2B companies use sales intelligence tools to gather relevant insights about prospects, improve lead generation, and close more deals. Among the most popular options in the industry is 6sense.
This guide will cover everything you need to know about the platform, including what it does, how to use its data, and more.
What is 6sense?
6sense is a revenue intelligence platform that gives you a complete look at your customers’ buying journey, from start to finish. The 6sense account-based orchestration platform helps you build target lists, identify the right accounts to prioritize, run targeted ads, and craft outreach emails.
6sense is also one of the leading intent data providers, to help you target specific buyers based on their preferences, goals, and behaviors. The platform offers the ability to uncover third-party buying signals and provides insight into where crucial, unseen data lies.
The tool is designed for revenue teams and provides in-depth insights that can inform your strategy across the business, utilizing artificial intelligence and machine learning in several ways to refine your engagement efforts.
What Does 6sense Do?
6sense does a variety of things to drive the success and growth of your sales and marketing teams. It helps you identify the right buyers to engage with, tracks account-based metrics, delivers personalized messages, and enables you to manage all your ad campaigns in a single platform.
Like other B2B data providers, 6sense also gives you access to real-time data to build out your audience lists and provides dozens of filters to find leads that are most important to your organization.
Pricing: Credit-based. The Free plan includes 50 monthly data credits and core Sales Intelligence tools; additional credits and the comprehensive plan are quote-only.
It also syncs with many CRM systems and other tools, making it easy to integrate your tech stack.
6sense AI & Predictive Analytics
Artificial intelligence stats show that AI is changing sales as we know it, and 6sense has several AI-powered features you can take advantage of.
The 6sense platform uses predictive analytics and AI to score leads, predict where buyers are in their journey, and help you zero in on those contacts that are most likely to become customers. This helps eliminate guesswork from your sales process.
6sense AI also helps craft personalized emails through AI email agents, provide quick and detailed account summaries, send alerts when sale opportunities arise, and help you decide the next best actions to take to ensure your deals progress successfully.
Providing your sales team with AI-generated insights can streamline the outreach process, reduce the manual processes involved in research and gathering insights, and reduce the time you waste chasing lackluster leads or accounts.
6sense ABM Features
6sense also has a collection of features for companies that use an account-based marketing (ABM) strategy. Firstly, it utilizes intent data and buyer intent signals to help you identify high-value accounts that are seeking what you offer, allowing you to target them directly.
This helps you not only miss fewer opportunities, but also close deals quicker and with less effort while improving your win rate.
The 6sense software lets you narrow the focus of your marketing campaigns on target accounts most likely to convert, identify key stakeholders on buying teams by job titles and firmographic data, and even create more focused content designed to engage with very specific accounts.
Of course, many of the AI features mentioned earlier are also helpful for account-based marketing (ABM).
All of these features are great for your business as they help you prioritize the right accounts that are most likely to drive the most revenue growth, boost your sales efficiency, and ensure your sales and marketing efforts are aligned.
It also has the potential to shorten customer life cycles and ensure your revenue team can better personalize its approach to potential customers.
How Does 6sense Work?
What is 6sense used for and how does it actually work? The 6sense platform combines big data, intent signals, and predictive analytics to give sales teams and marketing teams comprehensive account intelligence. It analyzes anonymous visitors to your site using IP addresses and first-party data, then matches this information with third-party intent data to understand where prospects are in their buyer’s journey.
The platform helps sales by identifying accounts at different stages of the buying stage, from early research to active evaluation. This allows your entire organization to deliver the right message with personalized content at exactly the right time, improving conversion rates and influenced pipeline.
6sense marketing automation works by continuously monitoring buyer intent across multiple channels, enabling your marketing efforts to focus on accounts showing genuine interest rather than wasting resources on cold outreach to unqualified prospects.
How Businesses Can Use 6sense Data
There are several ways your business can use the data that 6sense provides:
- Account-based marketing: ABM is one of the largest B2B marketing trends and the 6sense data lets you fine-tune your approach. It helps you build a reliable and accurate contact list, define your ideal client, gather intent signals and data, and take advantage of several other account-based marketing tactics.
- Prioritize accounts: The data that 6sense offers also helps you decide which accounts and leads to prioritize. This ensures you’re not wasting time and resources on accounts that are less likely to convert, and instead focus on potential buyers who can help you generate revenue more effectively.
- Personalize the customer experience: Personalization and customization are key to both sales and enhancing customer engagement. The more data you have on prospective clients, including phone numbers and firmographic data, the better you’re able to customize your messaging, relevant content, and campaigns to what they want or expect.
- Learn company hierarchy/structure: 6sense insights also help ensure you know the corporate structure of potential clients by company size and job titles, to make sure you’re able to reach out to the right decision makers. This makes your personalized outreach much more efficient and helps your messaging reach the right person.
- Enhance your other platforms: You can also integrate 6sense data into many of the tools and pieces of software your marketing and sales team use every day. This enhances the effectiveness of marketing automation platforms and amplifies their capabilities to support your team’s productivity.
Key Features of 6sense
The 6sense platform offers several key features that help businesses across different industries access critical insights and drive growth:
- Intent data monitoring to predict which companies are in-market
- Account intelligence that reveals the buying stage of target accounts
- AI email agents that help create personalized outreach at scale
- Pipeline visibility to track influenced pipeline and measure impact
- Integration with CRM systems and marketing automation platforms
These features work together to help your teams engage with prospects at the right time in their buyer journey, ultimately improving your ability to close deals and expand your customer base.
Pros & Cons of 6sense
Let’s go through some of the pros and cons of 6sense to help you learn if it’s right for you.
6sense Benefits
Here are a few of the benefits that 6sense offers its users:
- Widespread integration: 6sense integrates well with dozens of leading technologies that you may already be using to help your marketing and sales team. This includes Salesforce, Salesloft, Outreach, Hubspot, Hushly, and several others.
- Comprehensive data: 6sense has an abundance of data available for your business to use, ranging from email addresses to job titles to phone numbers and more. When you browse 6sense data, there are also several filters to help you refine your search.
- Help you find the accounts that matter most: Many of the 6sense benefits are aimed at helping you find and target accounts that are the most beneficial to your business and reduce go-to-market waste. There are dozens of filters to fine-tune your search and AI uses intent data to prioritize accounts you should focus on for revenue growth.
6sense Drawbacks
On the other hand, there are a few drawbacks of 6sense that it’s important to be aware of:
- Clunky and slow user interface: Some customer reviews on resources like G2 and Capterra claim that they experienced issues with the platform’s slow and clunky UI. This may make it inefficient to use at times when you’re experiencing lag, and could make navigating the platform a little more time-consuming.
- Overwhelming: Although the 6sense software offers several useful features, its extensive capabilities can be overwhelming for some teams. A lot of feature fluff can often be distracting and take you away from being able to focus on the few features that matter the most to your organization.
- Pricing model: 6sense uses a credit-based model. A Free plan includes 50 data credits/month; paid plans require contacting sales (no public list pricing).
- Onboarding process: Some users report that the onboarding process can be lengthy and complex, requiring significant time investment before teams can fully leverage the platform’s capabilities.
Who is 6sense Best For?
6sense is useful for a variety of B2B companies and businesses in several industries like technology, financial services, manufacturing, fintech, transportation, and more.
In particular, it’s great for your sales teams and marketing teams, whether they’re using account-based marketing or lead generation as their preferred strategy. The platform is especially valuable for companies focused on high-value accounts and those looking to improve their market position through better account intelligence.
UpLead is the Best Alternative to 6sense
If your sales and revenue teams are looking for an alternative data provider to 6sense, UpLead is a wonderful choice. It has a massive database containing over 160 million leads and boasts a 95% accuracy guarantee, providing you with peace of mind regarding the quality of its data.
The B2B data provider is also incredibly simple to use, offers world class intent data, and integrates with a number of the most popular and best tools in the industry.
It also doesn’t have any unnecessary features to slow you down or distract you, and verifies email addresses in real-time to ensure you only connect with genuine leads, helping you achieve more revenue growth.
Don’t hesitate to try out UpLead’s 7-day free trial to learn if it’s right for your sales and marketing teams.
FAQs About 6sense
Here are a few common questions about 6sense, along with their answers.
6sense is a sales and intelligence tool that your revenue teams can use to boost efficiency, learn buying signals, improve ROI, and automate processes.
6sense is used to gather useful data, engage accounts in a personalized manner with the right message, streamline prospecting, and prioritize the right potential buyers.
Yes, 6sense is a credible source of business data and uses AI to analyze millions of data points.
6sense gets its B2B data from a mix of first-party sources (customer feedback, lead forms or other site interactions, etc) and third-party sources (public records, partnerships with other organizations, etc).
Yes. The Free plan includes 50 data credits per month, Company & People Search, Sales Alerts, a List Builder, and a Chrome extension.
What You Need to Remember About 6sense
6sense is a revenue intelligence platform that helps to feed your sales team with valuable insights and data to identify your ideal customer.
It offers a variety of AI-powered tools to streamline your outreach, create the right message to send, and ensure you engage worthwhile prospects. The tool also helps to unite your revenue team and drive a strategy that helps you succeed.
However, keep in mind that the user interface may be clunky and slow for some users, and the tool may be overwhelming due to its numerous features.
