Will Cannon

Founder & ceo, UpLead

Contact via LinkedIn

Will Cannon is the Founder & CEO of UpLead, a B2B sales intelligence platform trusted by 4,000+ companies to find and connect with verified leads. He founded the company in 2017 after more than a decade running BWG Marketing, a lead generation agency where he led customer acquisition strategy for Dropbox, Morgan Stanley, ADP, and dozens of Fortune 500 companies.

Will bootstrapped UpLead from zero to $30M+ in revenue without outside funding and separately grew Signaturely, his e-signature product, from launch to over 2 million users. UpLead has been rated #1 on G2 for Easiest to Use and Best ROI in the Sales Intelligence category for two consecutive years.

Will has sent over 100 million cold emails across his career and writes about what he has tested firsthand: outbound systems, B2B prospecting, email deliverability, and the mechanics of scaling a SaaS business lean. He is based in Calabasas, California.

Best fit for:

B2B Lead Generation
Cold Email Outreach
Outbound Sales Systems
Email Deliverability
Sales Prospecting & ICP Development
Bootstrapped SaaS Growth

Achievements

Bootstrapped UpLead from $0 to $30M+ in revenue without outside funding
Grew Signaturely from zero to 2 million users as a solo founder
Sent and analyzed over 100 million cold emails across 15+ years of outbound campaigns
Rated #1 on G2 for Easiest to Use and Best ROI in Sales Intelligence, 2024–2025
Led customer acquisition for Dropbox, Morgan Stanley, ADP, and other Fortune 500 companies at BWG

Other Publications

Education

Self-taught entrepreneur. Will left college at 19 to pursue a career in real estate before pivoting to email marketing and lead generation following the 2008 housing crash.

Latest from Will