D&B Hoovers pricing uses a public monthly plan and custom enterprise quotes. Essentials costs $49 per month with 150 monthly credits, and the first month is free. Custom plans scale with user count and data access, plus which advanced features you turn on. Dun & Bradstreet powers the Hoovers database with over 500 million companies and 497 million contacts from the Bradstreet Data Cloud. Sales and marketing teams use it for sales prospecting and targeted list building, with accurate data behind the search to reach decision makers.
At a glance: Essentials $49 monthly plan • Enterprise quote model • Related SMB tools with public list prices like Credit Insights and CreditBuilder • Finance Analytics tiers for risk and credit workflows • Business Information Report packs for detailed business data.
What Pricing Plans Does D&B Hoovers Offer? (Public vs. Quote-Only)
Two pricing paths exist here: one public monthly plan and several quote-only options. Essentials is the public plan. Enterprise plans use a custom pricing structure built from team size and seats. Data access shapes it too. So do export needs, add-ons plus contract length.
The table lists public list prices where Dun & Bradstreet shows them. I removed links from the table on purpose. Use verification links at the end of the article.
| Product line | Product | Monthly list | Annual list | Quarterly list | Public or quote |
|---|---|---|---|---|---|
| Hoovers | D&B Hoovers Essentials | $49.00 | $529.00 | N/A | Public |
| Business Information Report | BIR On Demand 1 Pack | N/A | $189.99 | N/A | Public |
| Business Information Report | BIR On Demand 5 Pack | N/A | $854.99 | N/A | Public |
| Business Information Report | BIR On Demand 10 Pack | N/A | $1,614.99 | N/A | Public |
| Business Information Report | BIR On Demand 15 Pack | N/A | $2,399.99 | N/A | Public |
| Business Information Report | BIR On Demand 25 Pack | N/A | $3,799.99 | N/A | Public |
| Business Information Report | BIR Snapshot 1 Pack | $139.99 | N/A | N/A | Public |
| Business Information Report | BIR Snapshot 5 Pack | $629.99 | N/A | N/A | Public |
| Business Information Report | BIR Snapshot 10 Pack | $1,189.99 | N/A | N/A | Public |
| Business Information Report | BIR Snapshot 25 Pack | $2,799.99 | N/A | N/A | Public |
| Business Information Report | QuickView with CreditAlert | $99.00 | N/A | N/A | Public |
| Credit Evaluator | Credit Evaluator Plus 1 Pack | $61.99 | N/A | N/A | Public |
| Credit Evaluator | Credit Evaluator Plus 5 Pack | N/A | $278.99 | N/A | Public |
| Credit Evaluator | Credit Evaluator Plus 10 Pack | N/A | $526.99 | N/A | Public |
| Credit Evaluator | Credit Evaluator Plus 25 Pack | N/A | $1,239.99 | N/A | Public |
| Credit Evaluator | Credit Evaluator Plus 50 Pack | N/A | $2,169.99 | N/A | Public |
| Credit Evaluator | Credit Evaluator Plus 100 Pack | N/A | $3,719.99 | N/A | Public |
| Credit Insights | D&B Credit Insights Basic | $49.00 | $499.00 | N/A | Public |
| Credit Insights | D&B Credit Insights Unlock Scores | $15.00 | $149.00 | N/A | Public |
| Credit Insights | D&B Credit Insights Plus | $149.00 | $1,499.00 | N/A | Public |
| CreditBuilder | CreditBuilder Plus | $149.00 | $1,499.00 | N/A | Public |
| CreditBuilder | CreditBuilder Premium | $199.00 | $1,999.00 | N/A | Public |
| CreditBuilder | Peers Add-on | $20.92 | $247.54 | $24.75 | Public |
| CreditBuilder | Peers 3 Pack Add-on | $19.99 | $229.00 | $57.25 | Public |
| CreditBuilder | Peers 5 Pack Add-on | $34.99 | $399.00 | $99.75 | Public |
| SMB Growth Solutions | D-U-N-S Registered Seal | N/A | $299.99 | N/A | Public |
| SMB Growth Solutions | Business Listing Basic | $99.00 | $999.00 | N/A | Public |
| SMB Growth Solutions | Business Listing Plus | $119.00 | $1,199.00 | N/A | Public |
| SMB Growth Solutions | RevUp Now | N/A | $1,499.00 | N/A | Public |
| SMB Growth Solutions | D&B Business Launch Program | N/A | $999.99 | N/A | Public |
| SMB Growth Solutions | D&B Business Launch Program Lite | N/A | $599.99 | N/A | Public |
| SMB Growth Solutions | Web Solutions Email | N/A | First Year: $48 / Subsequent Years: $119 | N/A | Public |
| SMB Growth Solutions | Website Builder | N/A | $399.00 | N/A | Public |
| SMB Growth Solutions | Website Concierge | N/A | $849.00 | N/A | Public |
| Finance Analytics | Tier 1 Starter | N/A | $1,200.00 | N/A | Public |
| Finance Analytics | Tier 1 Starter Plus | N/A | $2,750.00 | N/A | Public |
| Finance Analytics | Tier 1 Bronze | N/A | $5,000.00 | N/A | Public |
| Finance Analytics | Tier 1 Silver | N/A | $7,500.00 | N/A | Public |
| Finance Analytics | Tier 1 Gold | N/A | $11,400.00 | N/A | Public |
| Finance Analytics | Tier 1 Diamond | N/A | $16,850.00 | N/A | Public |
| Finance Analytics | Tier 1 Platinum | N/A | $32,600.00 | N/A | Public |
| Finance Analytics | Tier 1 Titanium | N/A | $50,000.00 | N/A | Public |
| Other | Premier Gold Service | N/A | $599.00 | N/A | Public |
D&B Hoovers Essentials
Essentials is the public monthly plan at $49 per month, or $529 per year on the annual option. The monthly plan includes 150 company credits and 150 contact credits each month, and the annual plan raises that pool to 1,800 company credits and 1,800 contact credits per year. Sales and marketing teams use it for lead generation and targeted outreach. You get advanced search filters and basic exporting. CRM workflows for customer relationship management come built in too. The Hoovers database draws from the Bradstreet Data Cloud with over 500 million companies and 497 million contacts to provide up to date information and data accuracy. Limits include credit caps and fewer advanced features. Full API access is off the table at this tier.
- Best for: small businesses with specific business needs that require fast sales prospecting with accurate data
- Includes: company data, contact data, basic analytics, integration options with popular CRM systems
- Limits: 150 monthly company credits, 150 monthly contact credits, fewer advanced analytics, limited add-ons
- Trial: the first month is free and the plan cancels anytime
D&B Hoovers Enterprise
Enterprise uses a quote model. The Hoovers pricing model changes based on user count and data access. Export volumes and add-ons move the number too. Seats and company size factor in. So does API access. Buyer intent data, advanced analytics plus contract terms round out the quote. Annual plans are common. They connect to CRM systems like Salesforce and Microsoft Dynamics, plus marketing automation platforms.
- Main drivers: number of seats, data coverage, export scope, intent data, API throughput, support level, contract length
- Common add-ons: advanced features for deep insights, advanced filtering, visitor intelligence, data enrichment, phone numbers
- Contracts: most teams use annual plans and larger companies negotiate enterprise terms
Other D&B Products & Pricing
Beyond Hoovers, D&B offers additional products that support sales and marketing efforts. Finance and compliance workflows get coverage too. These tools provide detailed business data, credit monitoring plus business growth solutions:
- Credit Insights: Monitors business credit scores and ratings. Basic costs $49 per month or $499 per year. Plus costs $149 per month or $1,499 per year for enhanced monitoring and alerts.
- CreditBuilder: Helps small businesses build their business credit profile through trade line reporting. Plus costs $149 per month or $1,499 per year. Premium costs $199 per month or $1,999 per year with additional support.
- Business Information Report: Provides detailed business data checks on companies. BIR Snapshot packs start at $139.99 monthly for 1 pack. BIR On Demand packs start at $189.99 annually for 1 pack.
- Finance Analytics: Offers credit and risk management workflows with public annual list prices from $1,200 (Tier 1 Starter) to $50,000 (Tier 1 Titanium) based on data volume and features.
- D-U-N-S Registered Seal: Costs $299.99 per year and displays business credibility. D-U-N-S number issue is free with paid expedited options available.
How Does the D&B Hoovers Pricing Work?
Pricing here works with credits for the monthly plan and seats plus entitlements for enterprise. The monthly plan splits credits into two pools: company credits and contact credits. Both pools refresh at $49 a month or $529 a year. Enterprise quotes use seats and usage. Export scope and data entitlements across the vast database matter too, with options for full API access. Contracts usually run on annual plans. The first month is free on Essentials, so you can test data accuracy before you commit to a paid cycle.
- Credits: Essentials splits 150 company credits and 150 contact credits monthly (1,800 of each annually), covering views or exports of company info and contact info
- Seats: enterprise plans price per user with role-based data access
- Contracts: annual plans with renewal terms and optional multi-year discounts
- Trials: the first month is free on Essentials and you can cancel anytime
Hidden Costs & Contract Terms
Hidden costs can include exports with contact details, premium data fields, onboarding fees plus support tiers. Full API access can add cost. Renewal terms can include an uplift (D&B subscription pages reference up to 5%) and notice windows. Confirm rules in writing. Ask for comprehensive support too. This protects sales and marketing teams and finance against surprise overages.
- Exports: large exports and premium fields can increase Hoovers cost
- API: full API access and higher throughput add fees
- Onboarding: training and setup can add one-time or recurring cost
- Renewals: confirm uplift and notice period before signature
Which D&B HooversPlan Should You Choose?
If you’re a solo SDR or founder, choose Hoovers Essentials. The $49 monthly plan gives you 150 company credits and 150 contact credits for quick access to business contacts and targeted outreach without commitment.
If you run an SMB sales team, choose Essentials plus BIR packs. This combination supports lead generation efforts with detailed business data and credit checks to qualify key decision makers before outreach.
Mid-market teams running Salesforce should choose Enterprise Hoovers. Multiple seats and CRM systems integration matter here. Advanced features plus deeper data access across company info and contact data support sales productivity at that scale.
If you work in finance and credit risk, choose Finance Analytics plus BIR. You get advanced analytics with risk scores for accurate decisions and ongoing monitoring of business requirements.
Product and data teams should choose Enterprise with API. Full API access covers integration with marketing software and internal tools for automated data enrichment.
| Scenario | Best fit | Why |
|---|---|---|
| Solo SDR or founder | Hoovers Essentials | simple monthly plan and quick access to business contacts for targeted outreach |
| SMB sales teams | Essentials + BIR packs | lead generation plus detailed business data and credit checks for key decision makers |
| Mid-market with Salesforce | Enterprise Hoovers | seats, CRM systems integration, advanced features, deeper data access across company info and contact data |
| Finance and credit risk | Finance Analytics + BIR | advanced analytics with risk scores for accurate decisions and monitoring |
| Product and data workflows | Enterprise with API | full access via API access for marketing software and internal tools |
What is D&B Hoovers Used For?
Accurate and up-to-date information about sales prospects matters for growing your pipeline in sales and marketing. D&B Hoovers supports your sales team with valuable insights and resources to help increase sales productivity and reach sales goals faster.
D&B Hoovers is a comprehensive sales intelligence platform that provides sales teams access to a vast database of information on companies and individuals worldwide. The lead generation tool sources information from Dun & Bradstreet. It’s a leading commercial data and analytics provider. With D&B Hoovers, you can identify lead contact information and research competitors. Understanding your target market gets easier, which helps you make informed decisions and execute effective sales and marketing strategies.
UpLead is another noteworthy sales acceleration solution offering similar capabilities to D&B Hoovers. The lead generation tool provides B2B contact and company data for your sales and marketing teams. Compare the features and data quality of platforms like D&B Hoovers and UpLead when evaluating sales intelligence solutions. Pricing matters just as much for determining the best fit for your sales strategy.
D&B Hoovers Key Features
Hoovers pairs an extensive database with features that let users identify potential leads and research competitors. Understanding a target market gets easier with this data behind it. Below are key features of D&B Hoovers that make it stand out as a top sales intelligence platform.
- Uses industry-leading source for data: D&B Hoovers employs Bombora’s patented methodology to capture spikes in buying intent, helping identify prospects with a higher likelihood of making a purchase. This leading data source allows sales and marketing teams to focus on high-potential, targeted leads, increasing conversion rates.
- Access millions of business records: The platform’s vast database contains information on over 170 million companies worldwide. Insights cover company size and industry niche. Revenue figures and key decision-makers round out each profile.
- Dynamic list-building capabilities: D&B Hoovers offers advanced search and filtering options. You can create targeted lists of prospects based on criteria such as industry and location. Company size narrows the list further.
- Keep track of new developments with your target audience: D&B Hoovers monitors your target audience for new developments, such as mergers and acquisitions. Leadership changes surface too, so you stay on top of the right messaging for your prospects at the right time.
- MAP and CRM integrations: The platform connects to popular Marketing Automation Platforms (MAP) and Customer Relationship Management (CRM) systems. You reach the platform’s data and insights inside your preferred sales intelligence tools for faster decision-making.
More DB Hoovers Sales & Marketing Products
In addition to the database, D&B Hoovers provides other valuable sales and marketing products worth considering:
D&B DataVision
DataVision centralizes data from CRM and other sources, creating a single source of truth for your business. Consolidating that data in one place supports better decision-making and sharper customer targeting.
Market Insight
Market Insight grants access to detailed firmographic information, including geocodes plus corporate hierarchies. With this information, you can conduct a penetration analysis to understand market trends and identify growth opportunities.
D&B Connect
Connect features interactive analytics dashboards to help you assess your progress. By enriching your first-party data with insights from the Dun & Bradstreet Data Cloud, D&B Connect ensures data integrity and offers valuable information for informed decision-making.
D&B Advanced Analytics for Marketing
Advanced Analytics for Marketing provides access to predictive indicators, allowing you to understand your prospects better. D&B Hoovers offers a team of data analysts for consulting opportunities and helps you build a lead-scoring model to prioritize your efforts effectively.
As with its primary database, pricing for these additional products is typically based on a custom quote, considering your specific requirements. To obtain D&B Hoovers’ pricing information, it’s best to contact their sales team or visit their respective product pages on the website.
D&B Hoovers vs Alternatives (Pricing & Value)
This section answers the core buying question fast. Prices refer to public list prices where vendors publish them. Use it to benchmark Hoovers pricing and the pricing structure of other sales intelligence solutions.
| Tool | Pricing model | Public start price | Trial | Key features | Best for |
|---|---|---|---|---|---|
| D&B Hoovers | credits monthly plan + enterprise quote | $49 monthly (Essentials), $529 annually | first month free | large database with 500M+ companies and 497M+ contacts from Dun Bradstreet, advanced search filters, CRM integrations | teams that need detailed business data and deep insights with strong data accuracy |
| UpLead | credit-based tiers | $74 monthly billed annually | yes | 95% email verification, mobile direct dials, intuitive interface, fast exports to CRM | SMB and mid-market teams that want transparent plans and fast lead generation |
| Apollo.io | per-user tiers | $49 per user monthly billed annually | free plan | database plus engagement, sequences, enrichment, large contact coverage | teams that want sales intelligence platform plus outreach in one place |
| Lusha | credit-based subscription | $29 per user monthly (verify at checkout, tiers shift often) | free plan | focus on contact details and phone numbers, simple UI | individual reps and small businesses that need phone numbers and quick contact info |
| Cognism | enterprise quote | quote only | demo | phone-verified mobiles, compliance focus, EMEA strength | larger companies with strict compliance needs |
| Hunter.io | credit-based tiers | $49 monthly, $34 monthly billed annually | free plan | email finder and verifier, domain search, simple API | marketing teams that focus on email outreach |
D&B Hoovers vs UpLead
UpLead starts at $74 per month (billed annually) with a credit-based model and transparent tier pricing. The platform focuses on email verification (95% accuracy) and mobile direct dials with an intuitive interface. UpLead exports to CRM systems quickly and offers real-time email verification.
At $49 a month or $529 a year, the Essentials tier stays public, while enterprise pricing on the larger plans requires a custom quote from the D&B sales team. Hoovers provides deeper company data from the extensive database (500M+ companies). Firmographic details and financials that UpLead doesn’t match come standard. Corporate family trees add another layer UpLead skips.
Verdict: UpLead wins on pricing transparency and ease of use for teams focused on email outreach and phone numbers. D&B Hoovers wins when you need an enterprise-grade solution for complex sales and marketing efforts.
D&B Hoovers vs Apollo.io
Apollo.io starts at $49 per user per month (billed annually) with a free plan available. The sales intelligence platform combines database access with engagement tools like sequences and email tracking. Enrichment rounds out the interface. Apollo covers over 270 million contacts and 60 million companies.
Essentials also costs $49 per month but uses credits instead of per-user pricing. Hoovers provides more detailed business data and stronger data accuracy from Dun Bradstreet’s authoritative sources but lacks the built-in engagement features.
Verdict: Apollo.io wins for teams that want an all-in-one sales intelligence platform with prospecting and outreach combined. D&B Hoovers wins when data quality and detailed company information matter more than engagement tools. Business development and account-based strategies lean on Hoovers for that reason.
D&B Hoovers vs Lusha
Lusha starts near $29 per user per month with a free plan that includes limited credits. The platform focuses on contact details and phone numbers with a simple UI designed for speed. Lusha specializes in direct dials and mobile numbers with browser extension access.
At $49 per month Essentials includes 150 company credits and 150 contact credits. Hoovers provides broader company data beyond just contact info. Financials and corporate hierarchies come with it. Business insights that support qualification and research round out the picture.
Lusha wins on affordability and simplicity for individual reps who primarily need phone numbers and quick contact info. D&B Hoovers wins when you need comprehensive business data to qualify accounts and understand company structure before outreach.
D&B Hoovers vs Cognism
Cognism uses quote-only pricing with no public rates. The platform specializes in phone-verified mobile numbers and compliance-focused data collection, particularly strong in EMEA markets. Cognism emphasizes GDPR compliance and intent data.
Hoovers offers a $49 monthly self-serve plan plus enterprise quotes. Hoovers provides global coverage with 500M+ companies and stronger coverage in North American markets with detailed business data and firmographics.
Verdict: Cognism wins for larger companies with strict compliance requirements and EMEA focus who need phone-verified mobiles. D&B Hoovers wins for North American coverage and detailed business data. Teams that want a self-serve entry option before scaling to enterprise fit Hoovers best.
D&B Hoovers vs Hunter.io
Hunter.io starts at $49 per month with credit-based tiers and a free plan, or $34 per month billed annually. The platform focuses on email discovery and verification with domain search capabilities and a simple API. Hunter specializes in finding email patterns and verifying addresses.
Essentials also costs $49 per month but provides broader data beyond emails. Hoovers includes company data and contact info. Firmographics and business insights come alongside contact details for more comprehensive prospecting.
Hunter.io wins for marketing teams focused purely on email outreach who need simple and affordable email finding and verification. D&B Hoovers wins when you need detailed company information and multiple contact types. Comprehensive business data to support complex sales and marketing strategies tips it further toward Hoovers.
FAQs (Pricing, Credits, Trial, Contracts, Negotiation)
What is D&B Hoovers pricing?
Hoovers pricing is a $49 monthly plan or a $529 annual plan for Essentials, plus custom quotes for enterprise plans. The monthly and annual plans both use credits. Enterprise plans use seats and data entitlements.
How does the Hoovers pricing model work?
The Hoovers pricing model works with credits for Essentials and seat licensing for enterprise. Essentials splits its credit pool into company credits and contact credits, each capped at 150 monthly or 1,800 annually. Data access and add-ons change the final enterprise price. Exports and contract terms move it further.
Is there a Hoovers free trial?
Yes, the first month of Essentials is free and you can cancel anytime, so you can validate data accuracy and fit for your sales and marketing efforts before you pay.
Can I negotiate Hoovers cost?
Yes, enterprise buyers can negotiate seats and add-ons. Term length is negotiable too. Ask for clear rules on exports. API quotas and comprehensive support deserve the same scrutiny. Renewal uplift and notice windows need the same level of detail in writing.
Does D&B Hoovers integrate with CRM systems?
Integrations are available for popular CRM systems like Salesforce and Microsoft Dynamics and for marketing automation platforms, and this supports sales productivity and marketing strategies across sales intelligence tools.
Is D&B Hoovers good for small businesses?
Yes, the Essentials plan fits small businesses that need up to date information and company info at $49 a month or $529 a year. Contact info and targeted lists round out what’s included. Larger companies should compare an enterprise plan or a professional plan in the quote path.
Final Verdict: Is D&B Hoovers Worth It?
D&B Hoovers is worth it when data quality and comprehensive business data matter more than cost. The $49 Essentials plan (or $529 a year) offers strong value for small businesses and solo reps who need accurate data from the Bradstreet Data Cloud with 500M+ companies and 497M+ contacts. The data accuracy and detailed company information justify the investment for sales and marketing teams that qualify accounts before outreach.
Enterprise teams benefit most from D&B Hoovers when they need deep insights and advanced analytics. Integration with CRM systems like Salesforce and Microsoft Dynamics adds to the case. The platform excels at providing firmographic details and financial data. Corporate hierarchies that support complex sales strategies and business development efforts round out the value.
It is not worth it if you primarily need basic contact details and phone numbers for simple outreach. Alternatives like Lusha or Hunter.io cost less and work better for straightforward lead generation efforts. The platform also falls short if you want an all-in-one sales intelligence platform with built-in engagement tools, where Apollo.io provides better value.
Choose D&B Hoovers when data accuracy and detailed business data drive your sales productivity, or when comprehensive company information matters more than price. Skip it when you need affordable contact finding or integrated outreach tools without the enterprise data depth.
