Here’s What a Sales Analyst Is Really Responsible For (and How to Hire One)

Will Cannon
December 5, 2019
Here's What a Sales Analyst Is Really Responsible For
Table of Contents

Sales analysts are responsible for the collection and analysis of important sales data. These professionals work their magic with the goal of helping companies optimize promotional strategies and secure higher revenues. Here’s a complete overview of the sales analyst role, including salary expectations and ways to find the best sales analyst for your company.

What Is a Sales Analyst?

A sales analyst is a person who collects and analyzes data related to sales. These analysts use a range of sophisticated tools, in order to manage large swathes of data and evaluate sales trends. This process can help businesses optimize promotional strategies and increase sales and revenue.

Today, businesses have more data available to them than ever before. Therefore, the need to sort and leverage that data gave rise to sales analysts. These professionals are often employed within midsize to large companies that need to optimize promotional strategies and achieve new growth.

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What Does a Sales Analyst Do?

Now that we have a clearer understanding of why the profile of a sales analyst exists, let’s jump into what a typical sales analyst does.


Sales analysts can play a critical role in any business, and they can bear a number of business-critical responsibilities.

First and foremost, sales analysts collate, analyze, and report on sales data. Specifically, they collect data from a diverse range of sources, in order to better understand business performances, customer trends, and market developments.

Sales analysts crunch these numbers and create clear reports for their management teams. The actionable insights within these reports can help businesses preemptively adjust key strategies, in order to protect and increase revenue.

In a more general sense, sales analysts provide important voices in their industries. Management and sales professionals often turn to sales analysts, in order to receive their input on a number of business-critical decisions.

Daily tasks

Sales analysts perform a wide range of diverse, challenging tasks on a daily basis. Here’s a closer look at those tasks, and why they’re performed.

Daily tasks

Evaluate and predict sales trends.

Sales analysts must use their abilities to predict market trends. This situation can help businesses create appropriate sales strategies that boost revenues. Every sales analyst will have a unique way of making predictions, according to a range of factors (e.g., territory and industry).

Analyze sales reports.

Sales analysts must be able to look through sales reports and understand the story that’s being told. So they should take important sales metrics into consideration, in order to paint a clear picture of how a company is performing.

Share reports.

Sales analysts spend a lot of their time creating and presenting insightful sales reports, based on their analyses. Then they share these reports with their senior managers and sales teams, in order to help guide their companies’ strategies.

Offer strategic guidance.

Sales analysts are uniquely positioned to see how a company is moving in its market and industry. Sales analysts should use this insight to help influence strategic decisions and guide the overall strategy.

Software used

In the hands of a talented sales analyst, analytics software can provide real-time business analytics, information-gathering options, and intelligent data visualization.

Software used

Sales analysts use these tools to perform a range of tasks. On a basic level, these tools can help simplify a number of basic processes, such as studying consumer habits and monitoring various business and market trends.

On a grander scale, these tools can help sales analysts identify new sales opportunities. This feature helps sales teams connect with clients on a deeper level and build targeted sales strategies.

Here are just a few examples of sales intelligence software:

  • Hotjar
  • ReportPlus
  • Zoho Analytics
  • Yellowfin

Sales Analyst Skills You Should Look Out For

Most managers know that whenever you make a new hire, it’s important to find specialized profiles with the appropriate sales skills. The best sales analysts have the following abilities:

Research skills

The best sales analysts must have strong research skills, which empower them to locate, extract, organize, and evaluate swathes of data (internal and external). To perform those critical tasks and provide business-critical data, they should be comfortable using a number of techniques and tools.

Data-analysis abilities

If your sales analyst is going to effectively assess your sales data, he or she must have the appropriate data-analysis skills. Specifically, the analyst should be able to use key data-analysis methods and techniques (e.g., text analytics, data visualization, data mining, and more) to discover useful information that can help push your business forward.

Strong communication and presentation skills

On one hand, your sales analysts must be able to uncover valuable insights. On the other, they must be able to clearly share those insights with the team. The best sales analysts can take the most complex data and use it to create a clear story that can be understood by the other members of your organization.

A strategic mindset

Every sales analyst needs to have a good understanding of both the little details and the big picture. He or she should understand how the minutiae of your business impact the bigger picture. Furthermore, he or she should know which strategies can be implemented to effectively push your business forward.

Excellent software skills

Your sales analyst must be comfortable using a range of software. He or she must be able to effectively use business intelligence software, and the best sales analysts can make the most of other tools, in order to create clear, effective reports. Overall, great IT skills are a must for any sales analyst.

General business acumen

A professional sales analyst can play a very important role in your organization. His or her data and insights can give your management team a clearer picture of demand, revenue, and expenses, which can guide strategic decisions. Furthermore, your sales analyst should have a good business acumen that enhances the overall value of their insights.

How Much Should You Pay Your Sales Analyst?

A great sales analyst has the potential to drive significant value to a business. Therefore, leading sales analysts can command relatively high salaries. But there’s a lot of wiggle room, depending on a number of factors.

For instance, the location of your business will have a big impact, as will the seniority and experience of your chosen sales analyst.

Here are some of the average salaries for sales analysts in the USA, according to a number of salary benchmark platforms:

Job Descriptions You Can Use for Your Listing 

If you’ve identified the need for a sales analyst, you’ll want to start the recruitment process and get the ball rolling. In other words, you should craft a detailed, attractive job description. Then you should vet your candidates throughout the interview and recruitment stage.


Here’s a closer look at a great job description, which you can use to find the best talent in the business. Simply adjust the details as needed, and feel free to use this template for inspiration.

Job Description Template for Sales Analysts

Business Name is looking for a talented sales analyst. This analyst will collate and analyze both internal and external data, in order to create insightful reporting that shapes important strategic decisions.

Business Name is a fast-growing company that needs a sales analyst who can take our sales performance to the next level. We need an analyst who is capable of compiling and analyzing data from a range of sources, in order to forecast sales trends.

Key responsibilities

We need a driven, experienced sales analyst to perform the following tasks:

  • Gather and analyze diverse data to understand problems and bring them to light.
  • Communicate with the management team, in order to guide strategic decisions.
  • Collate and analyze data, in order to effectively forecast sales trends. 
  • Review sales data from the past, in order to better understand productivity trends.
  • Generate accurate, clear reports and explain complex trends/
  • Regularly share actionable information with the sales and management team. 

Desired qualifications

  • A bachelor’s degree in accounting, finance, or marketing
  • Familiarity with key business-intelligence software
  • Excellent analytical skills and problem-solving abilities
  • Flawless oral and written communication abilities
  • A keen eye for detail and great organizational abilities
  • Proven ability to take the initiative
  • Skills with multitasking and prioritizing key reports

5 Great Questions to Ask a Sales Analyst in a Job Interview

It’s important that you ask the right questions when interviewing your sales analyst. Here’s a look at five great questions you can use to assess the suitability of your potential sales analyst:

  1. Which data analysis software have you worked with in the past?
  2. What is your process for analyzing sales data?
  3. Can you describe a time you provided a valuable insight that increased sales?
  4. How are your presentation skills?
  5. What’s one best practice you learned at your previous company that you’ll use here?


We hope this piece has helped you develop a better understanding of the way sales analysts can drive value to your organization. The right personnel is important for sales success, but the right tools are just as important. To drive growth via targeted sales leads, start your free UpLead trial today.


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