What Is Kaspr?
Kaspr is a LinkedIn and Sales Navigator prospecting tool built to reveal verified email addresses and direct phone numbers from a prospect’s profile. Sales reps install the Kaspr Chrome extension, open a LinkedIn profile, then pull contact details straight into their CRM or a CSV export without leaving the browser.
Cognism acquired Kaspr in 2022, and the tool now runs as part of the Cognism group while keeping its own product and pricing. Kaspr’s core pitch is speed for LinkedIn-based outbound: it works best for sales teams who prospect inside LinkedIn and Sales Navigator all day, rather than teams building large static lead lists from a general B2B database.
Kaspr Pricing Tiers
Kaspr uses a credit-based, per-seat pricing model split across four plans. Every plan is priced per user, so a five-person team pays five times the listed per-seat price. Figures below reflect the US dollar prices shown on kaspr.io’s live pricing page, checked again in November 2026. The page shows two rates side by side for Starter and Business: the lower rate applies when you commit to a yearly subscription, and the higher rate applies to month-to-month billing.
Free
$0 per month per user. Includes 15 B2B email credits per month. It also includes 5 phone credits and 5 direct email credits per month, plus the Kaspr Chrome extension, basic lead management, CSV enrichment, plus integrations. Exports on the Free plan are capped at 100 contacts, versus 12,000 on Starter and 30,000 on Business. (Source: kaspr.io/pricing, checked November 2026.)
Starter
$49 per month per user billed annually, or $65 per month per user billed monthly. Unlimited B2B email credits, plus 100 phone credits per month (1,200 per year) and 5 direct email credits per month (60 per year). Adds Kaspr on Sales Navigator, shared credits, up to 12,000 exports per year, limited API access, plus team usage reports. (Source: kaspr.io/pricing, checked November 2026.)
Business
$79 per month per user billed annually, or $99 per month per user billed monthly. This is the plan Kaspr labels “Best Value” on its pricing page. Unlimited B2B email credits, plus 200 phone credits per month (2,400 per year) and 200 direct email credits per month (2,400 per year). Adds Kaspr on LinkedIn Recruiter Lite, up to 30,000 exports per year, full API access, plus custom member permissions. (Source: kaspr.io/pricing, checked November 2026.)
Enterprise
Custom pricing, quoted through a sales call. Unlimited B2B email and phone credits, intent data, advanced Salesforce enrichment, Single Sign-On, plus enterprise-level compliance. Kaspr doesn’t publish a starting price for this tier. (Source: kaspr.io/pricing, checked November 2026.)
A note on the numbers: Kaspr’s pricing page offers a currency selector for euros, pounds and US dollars, and the screenshots in this article show the euro view, where Starter lists at €45 and Business at €79 per user per month at the lower rate. The dollar figures in the text are the ones shown in the US dollar view. Kaspr’s pricing page does not label which of the two prices is annual, so the annual and monthly split here follows the page’s billing rates, with the lower figure for yearly commitments. If you are quoted a different number during checkout, confirm directly with Kaspr before you buy, since per-seat SaaS pricing changes without notice.
What Drives the Price
Four things move a Kaspr bill up or down.
Billing term matters first. Committing to an annual plan drops the per-seat rate by about 25% on Starter and about 20% on Business ($49 versus $65, and $79 versus $99), the same discount shape most credit-based prospecting tools use to reward a yearly commitment.
Credit type matters next. B2B email credits are unlimited on every paid plan, so they are not the cost driver once you leave the free plan. Phone credits and direct email credits are metered and capped by tier, and cold-calling teams burn through phone credits fastest.
Seat count is the third factor. Kaspr charges per user with no pooled team plan on Starter or Business, so adding a fifth rep adds a fifth full-price seat rather than shared capacity. Admin access is also capped by tier: Starter includes one admin seat and Business includes two, so a team that needs more than two people managing billing and workspace settings has to move up a plan regardless of headcount. (Source: kaspr.io/pricing compare-plans table, accessed October 2026.)
Export volume is the fourth factor. Starter caps exports at 12,000 per year and Business at 30,000. Teams that export large batches to a CRM or outreach tool on a regular basis should map their expected export volume against these caps before choosing a tier.
Hidden Costs and Gotchas
A few details in Kaspr’s plan structure are easy to miss during signup.
Add-on credits cost extra, and the per-credit rate drops at higher volume. Kaspr’s own add-on table prices phone credits from $0.36 per credit at the smallest pack down to $0.21 per credit at the largest, direct email credits from $0.16 down to $0.11 per credit, and export credits from $0.10 down to $0.03 per credit, all in USD. (Source: kaspr.io/pricing add-on module, checked November 2026.) Add-ons are charged at the time of purchase but billed at your next renewal date, so budget for this if your team has bursty outreach months. Kaspr’s add-on tables show some per-credit figures that do not match the pack totals, so verify the exact pack price at checkout.
API access is gated by tier. Starter only gets limited API access, and full API access requires Business or an upon-request grant, which can block integration work until you upgrade.
Credit rollover and shared credits are feature-gated, not a baseline right. Kaspr’s own comparison table lists shared credits and credit rollover as unavailable on Free, so confirm which of your target plans actually include them before assuming leftover credits carry into the next month.
Compliance features sit behind the plan you pick, not a separate add-on. Every tier, including Free, is listed as GDPR and CCPA aligned, and the option to hide direct emails for compliance reasons runs across all plans. That is a genuine point in Kaspr’s favor versus tools that reserve compliance controls for an enterprise contract.
User reviews echo the credit-cap pattern. Kaspr holds a 4.4 out of 5 rating across 250-plus G2 reviews, and the most common criticism in that feedback is that the credit system feels tight for teams that want unlimited access across a whole team, particularly for high-volume outbound. Reviewers also describe Kaspr as a stronger fit for EMEA-focused cold callers than for US-only teams building large lists on LinkedIn Sales Navigator.
Kaspr vs Alternatives: Cost Comparison
Kaspr isn’t the only LinkedIn-adjacent prospecting tool with credit-based pricing, but its model differs from the alternatives below in one key way: credits are metered per contact type instead of pooled into one generic unit. Here is how its entry paid tier compares to three alternatives, based on each vendor’s own pricing page.
| Tool | Entry Paid Plan | Price | What You Get |
|---|---|---|---|
| Kaspr | Starter | $65/month, or $49/month billed annually, per user | Unlimited B2B email credits, 100 phone credits/month, Sales Navigator integration |
| UpLead | Essentials | $99/month, or $74/month billed annually | 170 credits/month, Salesforce/HubSpot/Zoho/Pipedrive integrations, 95% verified accuracy |
| Lusha | Starter | $37.45/month billed yearly | 4,800 credits/year, contact and company lookalikes, bulk enrichment |
| Apollo.io | Basic | $49/seat/month billed annually | 30,000 credits/year, sequencing, CRM integrations |
Sources: kaspr.io/pricing, uplead.com/pricing, lusha.com/pricing, apollo.io/pricing, accessed October and November 2026.
A straight price comparison misses the point, since these tools solve different problems. Kaspr is built around LinkedIn profile reveals inside the Chrome extension. Lusha and Apollo.io combine contact data with broader prospecting and outreach features. UpLead is a verified B2B contact database built for list building and CRM enrichment at scale. It lists 200 million-plus leads and 95% verified accuracy, plus 27,000-plus technographic data points to filter on. If your workflow is mostly pulling contacts one LinkedIn profile at a time, Kaspr’s model fits. If you need to build and export large, verified prospect lists with CRM sync built in, UpLead is worth a direct comparison before you commit to a per-seat, credit-metered plan.
Frequently Asked Questions
Does Kaspr have a free plan?
Yes. Kaspr’s Free plan costs $0 per month. It includes 15 B2B email credits per month, plus 5 phone credits and 5 direct email credits per month. The plan also includes the Chrome extension and basic lead management. (Source: kaspr.io/pricing, checked November 2026.)
Is Kaspr cheaper than UpLead?
Kaspr’s Starter plan lists at $65 per month per user ($49 per month billed annually), below UpLead’s Essentials plan at $99 per month ($74 per month billed annually). The two tools are not solving the same problem, though. Kaspr’s credits are metered by contact type and capped by export volume, while UpLead is built for larger-scale verified list building with CRM sync. Compare the credit caps and included integrations against your actual monthly volume, not just the sticker price.
Does Kaspr charge per user?
Yes. Every Kaspr plan above Free is billed per seat, so the listed price multiplies by the number of team members who need access.
What is a Kaspr credit used for?
Credits release contact details. B2B email credits reveal a prospect’s business email address. Phone credits reveal a direct phone number, and direct email credits reveal a personal email address. B2B email credits are unlimited on paid plans. Phone and direct email credits are capped by month and by year depending on the tier.
Does Kaspr offer annual billing?
Yes. Kaspr’s pricing page shows both rates side by side: Starter runs $49 per month per user at the annual rate versus $65 billed monthly, and Business runs $79 per month per user at the annual rate versus $99 billed monthly, a discount of roughly 20 to 25% for committing to a year upfront. (Source: kaspr.io/pricing, checked November 2026.)
Try UpLead Instead
If Kaspr’s per-seat credit caps don’t match how your team prospects, UpLead gives you verified B2B contact data and native CRM sync, plus technographic filters, without metering by contact type. UpLead’s free trial includes 5 credits for 7 days, so you can test real contact data before committing to a plan. See current plans and start a free trial on the UpLead pricing page.
