We’ve Tried These 20 Sales Enablement Tools (So You Don’t Have to)

TL;DR: Best Sales Content Management Platforms

• UpLead – Best for accurate B2B contact data with 95% accuracy guarantee and real-time verification
• Seismic – Best for large enterprises needing comprehensive content automation and governance
• Highspot – Best for intuitive AI-powered content management with high user adoption rates

Your sales team struggles. Reps waste hours searching for outdated content, new hires take too long to ramp, and deals stall. You lack visibility into what works.

This costs you revenue. Every minute a rep spends searching is a minute not spent selling. The right sales enablement tools solve these problems. They create a single source of truth for content, provide training and coaching, and deliver insights that reveal why you win or lose deals. This guide breaks down the best sales enablement tools by category.

What Are Sales Enablement Tools?

Sales enablement tools are software that help sales teams optimize activities throughout the sales process. These platforms handle tasks from lead generation to prospecting and email creation.

Make sure these tools have an intuitive user experience, efficient pricing, great features, and the ability to scale. When possible, use free trials to test your options.

What Are the Core Benefits of Using Sales Enablement Tools?

Organizations with mature sales enablement functions report 12.5% higher revenue growth. The right platform delivers measurable improvements across every aspect of your sales process.

Increased Revenue & Productivity

Sales enablement can increase sales productivity by 15% to 31%. When sales reps have instant access to the right content and coaching, they spend more time selling and less time searching.

Higher Quota Attainment & Win Rates

Mature sales enablement functions correlate with a 9.6% higher quota attainment rate. Companies using formal sales coaching see 16.7% higher win rates.

Faster Rep Onboarding

Sales enablement platforms can accelerate new hire ramp-up time by 26% to 50%. When new reps have structured training paths and instant access to proven content, they become productive faster.

Significant Return on Investment

A 2023 Forrester study found that organizations achieved a 464% ROI over three years, with a net present value of $19.1 million from their sales enablement investment.

Improved Buyer Engagement

With 69% of B2B buyers finding it important for sellers to provide relevant content, sales enablement tools are critical. They ensure reps can deliver the right content at the right time.

What Are the Main Categories of Sales Enablement Tools?

Sales enablement software falls into several distinct categories, each solving specific problems for sales teams.

Sales Content Management

These platforms solve the problem of sales reps struggling to find the right, most up-to-date content for each buyer interaction. Using AI-powered search and recommendation engines, they help reps find the perfect asset for their specific deal stage, industry, or buyer persona.

Sales Readiness & Coaching

These tools address inconsistent knowledge, skills, and messaging across sales teams. Readiness platforms focus on preparing reps for any selling scenario using tools like video practice, AI-driven feedback, and peer-to-peer coaching to build skills and confidence.

Sales Engagement

These platforms solve the problem of reps wasting time on manual tasks like sending follow-up emails, making sales calls, and logging activities in the CRM. They automate and streamline the process of reaching out to customers across multiple channels.

Conversation Intelligence

These tools address the lack of visibility sales leaders have into actual conversations their reps are having with buyers. Conversation intelligence tools use AI to record, transcribe, and analyze sales calls and video meetings, identifying key topics, talk patterns of top performers, competitor mentions, and buyer sentiment.

Digital Sales Rooms

These platforms solve the problem of complex B2B buying processes involving multiple stakeholders and scattered communication trails. A DSR is a secure, shared digital workspace for a specific deal, accessible to both the sales team and the buying committee. It centralizes all relevant content, communication, action plans, meeting recordings, and proposals into a single microsite.

How Do You Choose the Right Sales Enablement Software?

Choosing the right sales enablement software is a critical decision that impacts sales productivity and revenue. A modern evaluation process goes beyond features to assess how a platform integrates into your existing tech stack and delivers measurable ROI.

CRM Integration Depth

Your CRM is your team’s system of record. A sales enablement platform must not only connect to it but integrate with it. Look for bi-directional sync with real-time data flow, native experience where you can access enablement features within your CRM interface, custom object support, and automatic activity logging.

AI & Automation Capabilities

AI is the engine that powers personalization, efficiency, and insights at scale. Modern AI can automate content creation and administrative tasks while guiding reps toward the next best action. Evaluate AI-powered content recommendations, coaching and analysis features, and emerging Agentic AI capabilities where AI agents perform multi-step tasks.

Analytics & ROI Connection

You cannot improve what you cannot measure. A key purpose of sales enablement software is to prove its own value by connecting activities to revenue outcomes. Look for revenue influence tracking that shows which sales content and sales plays are used in won deals versus lost deals, sales performance metrics on quota attainment and win rates, and custom reporting that correlates enablement activities with CRM data and business goals.

User Experience and Adoption

The most powerful platform is useless if your sales team does not use it. An intuitive, fast, and workflow-native user experience is essential for high adoption. Evaluate ease of use with a clean, modern interface, fast and accurate search functionality, and functional mobile access for field reps.

Scalability and Security

The platform must grow with your business and protect your sensitive company data and customer data. Look for performance at scale with case studies supporting organizations of your size, security certifications like SOC 2 Type II and ISO 27001, and granular user permissions for content control and governance.

Vendor Support & Partnership

A sales enablement platform is a strategic investment, not just software. Your vendor should act as a partner. Evaluate their onboarding and implementation support with dedicated specialists, customer success management, and training resources for admins and end-users.

The Best Sales Enablement Platforms & Tools for 2025

Here are the standout sales enablement tools organized by category to help you find the right solution for your specific needs.

Sales Content Management Platforms

These platforms provide a single source of truth for all sales and marketing collateral, solving the problem of reps wasting hours searching for content and using outdated materials.

1. Seismic

Seismic is a comprehensive enablement cloud focused on content automation, governance, sales training, and sales enablement strategy for large enterprise teams.

Best for: Large enterprise teams seeking a comprehensive, scalable solution.

Key Sales Enablement Features:

• Seismic Enablement Cloud™
• Aura AI intelligence layer for content generation and recommendations
• Digital sales rooms for curated buyer experiences
• Seismic Learning integrated for unified content and training

Pricing: Custom quote-based, with estimated annual costs ranging from $20,000 to over $120,000, with per-user list prices around $630/year for Professional edition before volume discounts.

Pros:

• Sophisticated analytics and reporting
• Enterprise-grade security and governance
• Comprehensive platform with deep customization
• Strong community and support resources

Cons:

• Complex implementation and setup process
• High cost barrier for smaller organizations
• Steep learning curve for new users
• Sometimes formatting errors when emailing

2. Highspot

Highspot offers an intuitive all-in-one agentic AI platform that helps improve marketing effectiveness while increasing sales. This tool has positive reviews and boasts one of the highest adoption rates for sales reps.

Best for: Intuitive all-in-one agentic AI platform for teams.

Key Sales Enablement Features:

• Sales Plays and SmartPages
• Highspot Copilot AI assistant
• Agentic AI with role-based AI assistants for sellers and marketers
• AI Role Play for sales training simulations with instant feedback
• Adaptive Learning with personalized training paths

Pricing: Quote-based, with estimated annual costs of around $12,000 for basic plan, around $79,200 for intermediate enterprise plan, and around $118,900 for advanced enterprise plan for 100-user deployment.

Pros:

• Easy to organize with great search functionality
• Intuitive and simple to use interface
• Strong Salesforce integration
• Leading AI and automation capabilities

Cons:

• Mobile platform could be more user-friendly
• Can create information overload if not managed
• Premium pricing for advanced features
• Some users report occasional performance issues

3. Showpad

Showpad integrates training and coaching software with content solutions to drive increased sales.

Best for: Mid-market and enterprise B2B companies with complex sales cycles and distributed sales teams, in manufacturing, technology, and life sciences.

Key Sales Enablement Features:

• Content management with a centralized, AI-powered library
• Seller Effectiveness through Training & Coaching
• Buyer engagement via Shared Spaces
• Analytics & Insights with reporting on content performance and training impact

Pricing: Quote-based (some sources estimate $37 to $48 per user per month).

Pros:

• Intuitive platform that makes it simple to access data
• Sophisticated internal and external analytics
• Regular updates with new functionality
• Digital experience can be customized for each user

Cons:

• Limitations with the mobile app functionality
• Platform can sometimes take time to load
• Firewalls and client settings can create issues
• Salesforce integration is limited

4. Guru

Guru is a sales enablement tool that helps activate your company’s collective intelligence by delivering knowledge before you have to search for it.

Best for: Internal knowledge management for support, sales, and HR teams.

Key Sales Enablement Features:

• AI-Powered Search & Suggestions with contextual Knowledge Cards
• Integrations with Slack and Teams via browser extension
• Content Verification Workflow with expert review system
• Usage Analytics to track content usage and identify knowledge gaps

Pricing: All-in-one plan at $15 per user per month (annual billing, 10-user minimum), Enterprise plan with custom pricing.

Pros:

• Cards are an intuitive knowledge-management technique
• Gives the team access to additional information
• Integrates within organizations
• Expert verification workflow ensures content accuracy

Cons:

• Sometimes too many competing voices on content
• Cards can contain incorrect information if managed wrong
• Time-intensive to verify cards
• Web version of the platform has UI issues

5. Paperflite

Paperflite helps sales professionals curate, organize, and distribute their marketing collaterals while tracking their performance and engagement.

Best for: B2B sales teams needing to track content engagement and create personalized buyer experiences.

Key Sales Enablement Features:

• Intelligent Content Hub with AI SmartSearch
• Personalized Content Experiences through Storyboards
• Detailed Content Tracking & Analytics with real-time notifications on prospect interactions
• Digital sales rooms for collaborative deal progression

Pricing: Custom quote required.

Pros:

• Wide range of integrations available
• Detailed insight into performance of sales assets
• Impact on sales success
• Ability to close deals faster with engagement tracking

Cons:

• Lack of onboarding materials and guidance
• No option to bulk upload contacts
• Stakeholder activity is capped at six months
• Lack of automated daily reporting

6. Mindmatrix

Mindmatrix offers enablement software focused on channel sales and partner relationship management through their Mindmatrix Bridge platform.

Best for: Companies managing and enabling indirect sales channels and partner ecosystems.

Key Sales Enablement Features:

• Partner onboarding
• MDF management
• Co-branded marketing automation
• Sales playbooks
• AI-powered channel sales enablement

Pricing: Custom quote (secondary sources suggest starting prices from $300 to $500 per month).

Pros:

• Increases productivity and improves channel results
• Easy to use with great customization options
• Makes it easy to find and distribute assets
• Responsive customer support team

Cons:

• Difficulty importing uncleaned data
• Steep learning curve for administrators
• Some reports of difficulty with certain email providers
• Limited customization options for some features

Sales Training & Coaching Platforms

These platforms focus on preparing reps for any selling scenario through structured learning and coaching, addressing inconsistent knowledge, skills, and messaging across sales teams.

7. Mindtickle

Mindtickle is a leading sales readiness platform focused on equipping reps through data-driven onboarding, training, sales coaching, and content.

Best for: Mid-to-enterprise level revenue organizations seeking to improve team productivity and reduce new hire ramp time through a unified, AI-powered sales readiness and enablement platform.

Key Sales Enablement Features:

• AI-Powered Coaching & Training with AI Role Plays for pitch practice
• Call AI for conversation intelligence and feedback
• Digital sales rooms for tailored buying experiences
• Content management through a centralized Asset Hub
• Readiness Index & Analytics with dashboards measuring team capabilities

Pricing: Custom pricing model dependent on users, modules, and team size, geared towards midsize to enterprise clients.

Pros:

• Proven 50% reduction in rep ramp time
• Comprehensive AI-powered coaching capabilities
• Strong analytics and readiness measurement
• Unified platform for content, training, and coaching

Cons:

• Complex implementation for large organizations
• Higher cost barrier for smaller teams
• Learning curve for administrators
• May be overwhelming for simple training needs

8. Allego

Allego is a sales enablement platform that combines training, content, coaching, and digital sales rooms with a strong emphasis on video and AI-powered learning.

Best for: Hybrid sales teams needing a unified solution for training, content, and conversation intelligence with a proven rapid deployment model.

Key Sales Enablement Features:

• Practical AI with suite of AI-powered tools including conversation summaries and coaching recommendations
• Digital sales rooms as branded microsites for buyers
• Conversation intelligence that records and analyzes sales calls
• Learning & Coaching with formal training and just-in-time learning

Pricing: Custom quote, not publicly listed.

Pros:

• Rapid deployment and fast time-to-value
• Strong video-based learning approach
• Practical AI agents for real-world application
• Proven success across multiple industries

Cons:

• Pricing not transparent
• May require significant change management
• Video-heavy approach may not suit all learning styles
• Limited customization compared to enterprise platforms

9. Salesforce Enablement

Salesforce Enablement (formerly LevelJump) is a sales enablement and readiness solution built on Salesforce that focuses on outcome-based enablement programs measured against revenue impact.

Best for: Salesforce users seeking native enablement capabilities tied to business outcomes.

Key Sales Enablement Features:

• Outcome-based enablement programs tied to CRM data and revenue milestones
• Native reporting in Salesforce dashboards
• In-app guidance for reps
• Partner Tracks for partner enablement

Pricing: $100 per user per month (billed annually), available as an add-on for Sales Cloud Enterprise and Unlimited editions.

Pros:

• Native Salesforce integration and experience
• Direct connection between training and revenue outcomes
• Data flow and reporting
• Built-in partner enablement capabilities

Cons:

• Limited to Salesforce ecosystem only
• Requires Enterprise or Unlimited Salesforce edition
• May lack advanced features of standalone platforms
• Additional cost on top of Salesforce licensing

10. Membrain

Membrain is a sales enablement platform that integrates information, collateral, and guides within the sales process to help salespeople achieve constant growth.

Best for: B2B companies with complex sales cycles who want to embed sales methodology into their CRM workflow.

Key Sales Enablement Features:

• Customizable sales process to build specific sales methodology into CRM
• Integrated Content Hub with sales content in context within daily workflow
• Sales coaching & Performance Management to track progress and optimize sales execution

Pricing: Starting at $0, with custom pricing available upon request.

Pros:

• Support system for complex sales processes
• Brings together details and critical information
• Consistent and useful updates
• Simple user interface with methodology integration

Cons:

• Reporting metrics can be difficult to establish
• Cleaning data can be time-consuming
• Limited email customization options
• Price can be steep for some organizations

11. Bigtincan

Bigtincan is a comprehensive sales enablement platform structured around three main hubs: Content, Training, and Coaching, incorporating capabilities from both ClearSlide and Brainshark acquisitions.

Best for: Enterprise-level sales organizations looking for an all-in-one platform to manage content, train and coach their teams, and engage buyers.

Key Sales Enablement Features:

• Content Hub with AI-powered content recommendations and document automation
• Training Hub (formerly Brainshark) with AI-powered course creation and gamification
• Coaching Hub with video coaching, AI-driven feedback, and RolePlayAI simulations

Pricing: Quote-based, not publicly listed.

Pros:

• Comprehensive three-hub approach
• Proven engagement analytics from ClearSlide legacy
• Strong video coaching and AI feedback
• Enterprise-grade security and scalability

Cons:

• Complex platform with steep learning curve
• Integration challenges between acquired platforms
• High cost and complexity for smaller teams
• May require significant implementation time

Sales Engagement Platforms

These platforms automate and streamline multi-channel outreach and follow-up processes, solving the problem of reps wasting time on manual tasks.

12. Salesloft

Salesloft is a comprehensive revenue orchestration platform that combines sales engagement, conversation intelligence, and deal management to help teams build pipeline and manage the full sales cycle.

Best for: Revenue teams of all sizes needing a comprehensive revenue orchestration platform to automate sales workflows, personalize outreach, and manage the full sales cycle.

Key Sales Enablement Features:

• Cadence & Automation for multi-channel outreach sequences
• Conversations & Coaching with AI call recording and analysis
• Deals & Forecasting for pipeline visibility
• Rhythm AI that analyzes buyer signals and prioritizes impactful actions

Pricing: Quote-based custom pricing with Advanced and Premier packages. Secondary sources estimate $1,000 to $1,200 per user per year with minimum seat requirements.

Pros:

• Comprehensive revenue orchestration approach
• Strong AI-powered workflow automation
• Deep bi-directional CRM integrations
• Proven results across full revenue teams

Cons:

• High cost with minimum seat requirements
• Complex platform requiring significant training
• May be overwhelming for simple use cases
• Custom pricing lacks transparency

13. Outreach

Outreach.io is a sales enablement tool that helps sales professionals drive efficient growth with every interaction.

Best for: Enterprise and mid-market sales teams looking to automate and optimize engagement across the full revenue cycle.

Key Sales Enablement Features:

• Sales Engagement & Automation with multi-channel sequences and AI optimization
• Conversation intelligence through Kaia AI for real-time call assistance
• AI-Powered Forecasting & Deal Management with pipeline health analysis
• Revenue Orchestration that aligns sales, marketing, and customer success teams

Pricing: Quote-based custom pricing, not publicly listed, targeted at enterprise clients.

Pros:

• Boosts productivity throughout the team
• Simple to schedule emails and sequences
• Ability to order prospects into automated sequences
• Sophisticated analytics and reporting

Cons:

• Some features lack full functionality
• Price is inhibitive for some companies
• UI and UX issues reported by users
• Steep learning curve for new users

14. GetAccept

GetAccept is a sales enablement platform that gives sales professionals complete control over their documents to reach the client at the right time.

Best for: SMB and mid-market sales teams looking to streamline the closing process with an all-in-one platform for proposals, contracts, and e-signatures within a collaborative digital sales room.

Key Sales Enablement Features:

• Digital Sales Room as a centralized, branded microsite for each deal
• Contract & Proposal Management with dynamic, interactive proposals from templates
• Engagement Tracking & Analytics with real-time notifications on document interactions
• Electronic Signature as a legally binding e-signature solution

Pricing: E-sign Plan at $25 per user per month, Professional Plan at $49 per user per month (minimum 5 users), Enterprise Plan with custom pricing.

Pros:

• Fast and performant platform
• Easy to use with gentle learning curve
• Impact on increased revenues
• Helps to close more deals faster

Cons:

• Limited milestone updates and tracking
• Clients sometimes misunderstand the platform
• Some confusion around integrations
• Platform can send too many notifications

15. Dealhub.io

Dealhub.io offers sales professionals a unified platform that helps them deliver consistent sales engagements at every stage of the sales funnel. This helps sales professionals boost sales KPIs and close more deals.

Pros:

• Empowers sales staff to create, deliver, track, and execute each deal
• Offers integrations to sync data
• Tool is easy to configure and use
• Consolidates a wide range of sales tools

Cons:

• Limited sales performance data
• Tool lacks reporting and dashboards
• Lack of simple way to edit documents and templates
• Lack of guidance for some functionality

Conversation Intelligence Platforms

These tools use AI to record, transcribe, and analyze sales calls for coaching insights and deal intelligence, addressing the lack of visibility sales leaders have into actual conversations.

16. Gong.io

Gong.io is a market-leading conversation intelligence platform that uses AI to analyze customer interactions across calls, emails, and meetings, providing deep insights into deal health, rep performance, and market trends.

Best for: B2B enterprise and mid-market revenue teams seeking to increase productivity and gain data-driven insights from customer interactions to improve forecasting, deal execution, and coaching.

Key Sales Enablement Features:

• Revenue Intelligence that captures and analyzes all customer interactions using AI
• Gong Forecast with AI-powered forecasting 20% more accurate than CRM data alone
• Gong Engage for generative AI prospecting emails
• AI-Powered Coaching that analyzes calls to identify top performer strategies

Pricing: Quote-based, custom subscription consisting of mandatory annual platform fee (starts at $5,000 per year) plus per-user license cost ($1,360 to $1,600 per user per year). Small team of 10 users could expect around $21,000 per year plus onboarding fees.

Pros:

• Leading AI conversation analysis
• Proven 20% improvement in forecasting accuracy
• Comprehensive revenue intelligence platform
• Strong integration ecosystem with 100+ apps

Cons:

• High cost with mandatory platform fees
• Complex pricing structure
• May be overwhelming for smaller teams
• Requires significant call volume to be effective

17. Chorus.ai by ZoomInfo

Chorus.ai by ZoomInfo is a leading conversation intelligence tool that integrates with ZoomInfo’s B2B data, providing insights into sales calls and meetings to improve coaching and forecasting.

Best for: Sales teams embedded in the ZoomInfo ecosystem seeking to enrich conversation analysis with B2B data.

Key Sales Enablement Features:

• Deal Intelligence with visibility into deal health by analyzing conversations for risks and opportunities
• Coaching Dashboards with AI-driven coaching initiatives and scorecards for rep performance
• Market Intelligence that identifies competitor mentions, product feedback, and market trends from customer calls

Pricing: Quote-based and bundled with ZoomInfo packages like SalesOS or RevOS, not sold standalone.

Pros:

• Deep integration with ZoomInfo’s B2B data
• Comprehensive market intelligence from calls
• 360-degree customer view with enriched data
• Strong coaching and performance analytics

Cons:

• Requires ZoomInfo ecosystem commitment
• Not available as standalone product
• Bundled pricing may be expensive
• Limited flexibility outside ZoomInfo platform

Digital Sales Rooms & Buyer Enablement

These platforms create shared digital workspaces that centralize all deal-related content and communication, solving the problem of complex B2B buying processes with multiple stakeholders.

18. Dock

Dock is a modern digital sales room and buyer enablement platform that creates a shared workspace for sellers and buyers, centralizing all deal assets and communication.

Best for: B2B revenue teams (Sales and Customer Success) looking for a collaborative, customer-facing platform to streamline deal cycles and onboarding with shared workspaces, mutual action plans, and AI-driven content generation.

Key Sales Enablement Features:

• Customer Workspaces as branded, shareable digital sales rooms centralizing all client resources
• Mutual Action Plans with templated project plans
• Order Forms & eSignatures for direct signing within workspace
• AI Documents & Enablement Agent for AI-generated documents and content assistance

Pricing: Free Plan (50 customer workspaces, standard integrations, no time limits), Growth Plan (custom pricing with workspace templates, CRM integration, advanced analytics), Enterprise Plan (custom pricing with white-labeling, security features, premium support). Additional seats at $50 per user per month.

Pros:

• Generous free plan with 50 workspaces
• Strong AI-powered content generation
• Buyer experience and collaboration
• Comprehensive CRM integrations

Cons:

• Limited advanced features on free plan
• Newer platform with smaller user base
• Custom pricing lacks transparency
• May require buyer education and adoption

19. Flowla

Flowla is a revenue enablement platform that brings buyers and sellers into one shared digital room, with AI and automation running in the background. Instead of deals stalling in the black box middle, Flowla keeps momentum with auto-drafted next steps, signal-led nudges, and sales-to-CS handoffs.

Pros:

• Maintains deal momentum and prevents mid-funnel stalls
• AI removes admin work and standardizes execution
• Works across Sales & CS for continuity beyond the close
• Intuitive, professional client experience

Cons:

• Annual plan and seat minimums may be a hurdle for small teams
• Some larger enterprises perceive newer vendors as riskier than legacy tools

20. Qwilr

Qwilr is a tool focused on creating beautiful, interactive, and trackable sales proposals and quotes as web pages, functioning as a lightweight digital sales room.

Best for: Sales teams, marketing teams, and agencies looking to create engaging, interactive, and trackable client-facing documents like proposals, quotes, and presentations.

Key Sales Enablement Features:

• Interactive proposals
• Quoting & payments
• E-signatures
• Content library with integrations to Salesforce, HubSpot, Pipedrive, Zoho CRM, and Microsoft Dynamics 365

Pricing: Business plan at $35 per user per month when billed annually, or $49 per user per month when billed monthly. Enterprise plan available with custom pricing.

Pros:

• Beautiful, interactive web-based proposals
• Integrated payments and e-signature capabilities
• Strong tracking and engagement analytics
• Easy to use with professional templates

Cons:

• Limited to proposal and quote functionality
• Not a full digital sales room solution
• May require additional tools for complex deals
• Limited collaboration features

Prospecting & Data Enrichment Tools

These tools provide accurate contact information, data enrichment, and prospecting automation to enable sales teams with high-quality prospect data and lead generation capabilities.

21. UpLead

UpLead is the premier B2B database and business contact data provider with accurate and real-time verified data to drive growth within your organization.

Best for: B2B companies and sales teams that need a reliable, high-accuracy database for prospecting, lead generation, and data enrichment.

Key Sales Enablement Features:

• 95% Data Accuracy Guarantee with real-time email verification
• Advanced Search Filters & Intent Data across 160+ million contacts with 50+ filter criteria
• Data Enrichment to append missing contact information
• Chrome Extension & CRM Integrations including LinkedIn integration and Salesforce and HubSpot sync

Pricing: Essentials Plan starts at $99 per month (2,040 annual credits), Plus Plan at $199 per month (4,800 credits), Professional Plan at $399 per month (12,000 credits), Enterprise Plan with custom pricing. 7-day free trial with 5 free leads available.

Pros:

• 95% data accuracy guarantee
• Real-time email verification
• Comprehensive filter options and intent data
• Strong CRM integrations and Chrome extension

Cons:

• Credit-based pricing model
• Can be expensive for high-volume users
• Learning curve for advanced filtering
• Limited free trial credits

22. TrafficID

TrafficID by BrandWell helps sales teams move beyond anonymous traffic reports by showing the actual individuals visiting your website.

Best for: B2B marketers, sales teams, and agencies looking to identify and convert anonymous US-based website visitors into actionable leads without requiring them to fill out a form.

Key Sales Enablement Features:

• Anonymous Visitor Identification that identifies around 30% of US traffic with detailed profiles
• Real-Time Lead Data & Behavior Tracking with visitor activity and engagement scoring
• Hot Identified Lead Filters for prioritizing high-intent prospects
• Integrations with CRM, Slack, GoHighLevel via webhooks and Zapier

Pricing: Lead-based monthly subscriptions from $99 per month (250 leads) to $999 per month (10,000 leads), with 7-day free trial available.

Pros:

• Reveals actual people behind website visits
• Shortens prospecting time
• Provides real-time insights for outreach
• No forms required from visitors

Cons:

• Works best with consistent site traffic
• Limited to US-based visitors
• Identification rate around 30%
• Requires sufficient website traffic volume

23. Seamless.AI

Seamless.AI is a real-time, AI-powered sales intelligence platform for B2B lead generation and data enrichment.

Best for: B2B sales teams needing a high-volume, real-time lead generation tool with deep data enrichment capabilities.

Key Sales Enablement Features:

• Real-Time Contact Search through Prospector search engine with over 1.3 billion contacts
• Chrome Extension to extract contact data from LinkedIn
• Data Enrichment to upload lists and auto-fill missing data points
• CRM & Automation Integrations with Salesforce and HubSpot workflow sync

Pricing: Offers a free plan with 50 credits. Paid plans are quote-based, with user reports suggesting prices range from $79 to $147 per user per month, often with minimum user requirements.

Pros:

• Massive database with 1.3 billion contacts
• Real-time data validation and updates
• Free plan available with 50 credits
• Strong LinkedIn integration via Chrome extension

Cons:

• Pricing not transparent
• Minimum user requirements for paid plans
• Data quality can vary by region
• Limited advanced filtering compared to competitors

24. UserGems

UserGems is a revenue enablement tool that helps companies generate pipeline by tracking customer job changes and other buying signals within their existing customer and champion base.

Best for: B2B revenue teams focused on pipeline generation from warm leads by tracking past customer job changes (champion tracking).

Key Sales Enablement Features:

• Automated Champion Tracking that surfaces new leads in CRM when past customers change jobs
• Gem-E AI Outbound Agent as an AI assistant that identifies target personas and drafts personalized outreach
• New Account & Contact Discovery to identify prospects matching ICP
• CRM & Sales Engagement Integrations with Salesforce, HubSpot, Outreach, and Salesloft

Pricing: Tiered annual pricing: Core at $30,000 per year, Pro at $48,000 per year, and Elite at $72,000 per year, plus one-time implementation fees of $3,000 to $5,000.

Pros:

• Unique champion tracking approach
• High-quality warm leads from past relationships
• AI-powered outreach assistance
• Strong CRM and sales engagement integrations

Cons:

• High annual pricing commitment
• Additional implementation fees required
• Limited to existing customer relationships
• Requires substantial existing customer base to be effective

FAQ: Sales Enablement Software

Here are the most commonly asked questions about sales enablement software.

What is sales enablement technology?

Sales enablement technology refers to digital tools that help you and your sales team find content and guidance to sell to your leads. It can also help in your training process, marketing campaigns, and overall bottom line.

What is the difference between sales enablement and sales operations?

Sales enablement focuses on sales effectiveness by providing reps with the skills, content, and coaching they need to sell better. Sales operations focuses on sales efficiency by optimizing processes, territory management, and reporting to help the sales organization run smoothly. Enablement is about making reps better sellers, while operations is about making the sales process more efficient.

Why should you use sales enablement software?

Sales enablement software should be used by the sales team. The person who owns sales enablement can use the sales enablement software to keep track of sales metrics, track their teams, and come up with new sales strategies and content.

Salespeople can also use the sales enablement software to improve their sales, tailor their sales approach, and aid with product topics.

Sales enablement software may also be useful to marketing and sales teams.

How do you measure the ROI of sales enablement?

Sales enablement ROI is measured through key sales metrics including reduced ramp time for new hires (26% to 50% improvement), increased win rates (up to 16.7% higher), higher quota attainment (9.6% improvement), shorter sales cycles, and content engagement analytics that show which materials drive deals forward. The most successful organizations track revenue influence by connecting enablement efforts to closed deals.

What is the best sales enablement software?

The best sales enablement software is the one that adapts to your needs, tools, and budget. It should also be accessible and easy to use for all intended parties.

To choose the best sales enablement tools, select what you need out of the tool, and set aside a budget. Keep in mind not only the cost but the potential revenue you may generate thanks to the sales enablement tools.

Make sure everyone that will be using it gets a chance to test it to make sure they agree on the best option.

What is the role of AI in sales enablement?

AI plays a crucial role in modern sales enablement through conversation intelligence that analyzes calls for coaching insights, content recommendations that suggest the most effective materials for specific deals, personalized coaching that provides objective feedback on sales performance, and predictive forecasting that improves deal accuracy. Emerging Agentic AI capabilities now allow AI agents to perform multi-step tasks like drafting personalized emails and updating CRM records.

How much does sales enablement software cost?

Sales enablement software pricing varies, from $30 to $70 per user per month for point solutions to $100,000+ annually for enterprise platforms like Seismic or Highspot. Pricing is based on the number of users, feature tiers, and included services like implementation and support. Most vendors offer custom quotes rather than transparent pricing, so expect to discuss your specific needs during the sales process.

Is a CRM a sales enablement tool?

While a CRM is foundational to sales operations, it is not a sales enablement tool. CRMs manage customer data and track sales activities, while dedicated enablement platforms integrate with CRMs to provide specialized content management, training, coaching, and buyer engagement functionalities that CRMs lack. The best sales enablement tools work with your CRM to enhance its capabilities.

Content Ready But No Leads?

Do you have content ready that is waiting to delight your prospects? Have you also chosen the best sales enablement tool to share that content? Now, you need leads.

I built UpLead as the premier B2B database and business contact data provider. Our sales enablement technology offers accurate and real-time verified data to drive revenue growth within your organization. Our platform also makes it easy for you to create effective targeted lists.

Ready to fuel your sales activities with high-quality leads? Learn more about UpLead and how we can fuel your growth today.