Clearbit Review: Is It Still Worth Using Now That HubSpot Owns It?

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    If you searched for a Clearbit review because you remember the brand but haven’t checked on it lately, the short answer is that the product you remember has changed hands and changed names. Clearbit was a B2B data enrichment platform that turned an email address or domain into a full company and contact profile. HubSpot bought it at the end of 2023, and most of what made Clearbit popular now lives inside HubSpot as a data enrichment feature, launched as Breeze Intelligence. This review covers what that change means, what it costs, what Clearbit’s own customers say on G2 and Capterra, and who should still consider it.

    UpLead publishes this guide and competes with the products discussed. Vendor facts come from the linked HubSpot, Clearbit and UpLead pages, checked in November 2026.
    Quick take
    Clearbit no longer sells as a standalone product. HubSpot acquired it for $140.4 million in cash (net of cash acquired), moved the enrichment technology into HubSpot, and shut down Clearbit’s free tools between April and December 2025. Enrichment now requires a HubSpot subscription. Everyone else should look at a vendor-neutral alternative first.

    Is Clearbit still a standalone product?

    No, not in the way most buyers remember it. HubSpot’s 2023 annual report (Form 10-K) lists the Clearbit acquisition at a total cash purchase price of about $140.4 million, net of cash acquired. HubSpot then unveiled Breeze Intelligence at its INBOUND 2024 conference. The product was built from Clearbit’s data and engineering team.

    HubSpot’s current documentation no longer uses the Breeze Intelligence name for the feature. The knowledge base article is titled Get started with data enrichment, and HubSpot has been renaming parts of its Breeze lineup, including the AI agents that now sit under Agent Hub. Many third-party reviews still say Breeze Intelligence, so expect to see both names.

    What Clearbit retired
    Apr 30, 2025
    The free Clearbit Platform and four related tools, including Clearbit Connect, shut down
    Dec 1, 2025
    Clearbit Logo API discontinued
    $140.4M
    Cash purchase price net of cash acquired

    Clearbit’s own announcement, The Future of Clearbit’s Free Tools, lists the sunset dates above. The company site still carries legacy marketing next to a banner reading “Clearbit has joined HubSpot!” Existing standalone customers reportedly still receive support, but HubSpot points new buyers to its own enrichment inside HubSpot rather than a fresh Clearbit signup.

    Even review platforms haven’t settled on a name. Capterra’s listing for Clearbit is now titled “HubSpot Agent Hub Reviews,” yet the reviews underneath are still the original Clearbit customer reviews dating back to 2017. If you aren’t already a HubSpot customer, there’s no clean path left to buy “Clearbit” on its own.

    How much does Clearbit cost?

    There’s no public price list, and that was true even before the acquisition. The only paid plan, historically called Clearbit for Business, was priced by database size and monthly enrichment credits, plus add-ons like Forms or Capture. Buyers were told to contact sales for a quote.

    Third-party buyer reports put historical contracts anywhere from roughly $3,600 a year to $80,000 or more for large organizations. These figures come from a competitor’s pricing guide (Warmly), which labels them “rumored,” so treat them as directional only.

    Today the cost question is a HubSpot question, and two primary-source facts answer it:

    • Data enrichment is included with eligible paid HubSpot plans (any Marketing, Sales, Service, Data or Content Hub tier, or Smart CRM and Revenue Hub from Professional up), and HubSpot states that “Data enrichment does not consume HubSpot Credits.”
    • Credits are charged for the AI features around it. HubSpot’s own page says smart properties consume credits, and HubSpot Credits cost $0.010 each, sold in capacity packs of 1,000 credits for $10, with pay-as-you-go billing for usage above your monthly limit. On the same page, the Data agent is listed at 10 credits per response.

    Older community posts and third-party guides describe a one credit per record model from the Breeze Intelligence launch period. That isn’t what HubSpot’s documentation says, which is why per-record prices you find on blogs vary so widely. Check your own account under Settings, Account & Billing before budgeting.

    Data enrichment
    Current HubSpot figureNo HubSpot Credits consumed
    HubSpot Credits
    Current HubSpot figure$0.010 per credit
    Capacity pack
    Current HubSpot figure1,000 credits for $10
    Data agent
    Current HubSpot figure10 credits per response
    Smart properties
    Current HubSpot figureConsume credits

    Clearbit features, the API and what happened to Clearbit Connect

    Clearbit Connect was a free Chrome extension that showed contact details inside your Gmail sidebar, with 10 free reveal credits per user each month. It was shut down on April 30, 2025 with the rest of the free tools, and nothing in HubSpot really replaces that free lookup. If you’re asking whether you can still find someone’s email address through Clearbit Connect, the answer is no.

    The core enrichment capability still exists under HubSpot’s roof. Historically the feature set included real-time enrichment through the Clearbit API by email or domain, plus native sync into Salesforce and HubSpot. Buyer-intent signals were part of it too. Form shortening also auto-populated known fields. The Logo API, which many developers used for company logos, ended on December 1, 2025.

    Reviewers consistently point to the Salesforce integration and the Gmail extension as the easiest way to feel the product’s value. Several reviewers on both platforms also flag the same weak point, independent of the acquisition: contact-level data lags behind reality more often than company-level data, especially after a job change.

    What real Clearbit customers say

    Clearbit holds roughly a 4.4 out of 5 rating from about 626 to 629 reviews on G2, where the product record now lists HubSpot as the vendor. On Capterra the listing sits at 4.5 out of 5 from 34 reviews.

    What users like

    Simplicity draws by far the most consistent praise. Donte H., an SDR at a mid-market IT services company, rated Clearbit 4 out of 5 on G2 on January 27, 2026, calling it “really user-friendly, though data can be a bit off sometimes.” He said it made finding the right contact much easier than digging through LinkedIn manually. On Capterra, Kortnee M. gave it 4 out of 5 on July 21, 2025, saying she has used it for “at least 8 to 9 years now” and crediting the Google integration for helping her target the right people.

    What users dislike

    Data freshness, not the interface, is clearly the recurring complaint. Donte H. wrote that titles and companies are “sometimes totally wrong,” including people who left a company but still show as current. Kortnee M. wrote that “the data can sometimes be outdated and inaccurate.” A one-star Capterra review titled “Terrible Support, Abusive Pricing Policies” described a two-week wait for support and overage charges that were not disclosed upfront, so ask about overages before signing any contract. A Reddit thread in r/GrowthHacking summed up the shift from a long-time user. The product used to have a “clean API, fair pricing, solid data.” Afterward, in their words, it was “endpoints disappearing, prices going up, slower support.”

    Clearbit pros and cons

    ✓ Pros
    Setup inside Salesforce and Gmail is genuinely easy (G2)
    Years of enrichment data and strong brand recognition sit behind it
    Ratings have held in the mid-4s through a disruptive ownership change
    ✕ Cons
    No public Clearbit pricing, so every evaluation turns into a sales call
    Contact-level data lags on job changes for a meaningful share of users
    The free entry points are gone, including Connect and the Logo API
    Without HubSpot, there is no straightforward way to buy the modern version

    Who should still use Clearbit? Our verdict

    Clearbit’s technology still makes sense if you’re already a HubSpot customer on an eligible paid plan and want enrichment that lives natively inside the tools your team uses daily. In that case HubSpot’s data enrichment is the current home of the same underlying data, and the integration work is already done.

    It makes far less sense if you aren’t on HubSpot, need a vendor-neutral enrichment or contact-data API, or want pricing you can budget against before talking to a salesperson. UpLead is one option: its pricing page lists Essentials at $99 a month ($74 a month billed annually) with 170 credits and Plus at $199 a month ($149 annually) with 400 credits, plus a 7-day free trial, and it doesn’t require a HubSpot subscription. ZoomInfo and Apollo.io come up often in the same comparisons, each with its own CRM integrations and pricing model.

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    Frequently asked questions

    Is Clearbit still a company?

    Clearbit still exists as a brand and a technology, but HubSpot has owned it since the end of 2023, and its enrichment now runs inside HubSpot rather than as an independently sold product.

    What is Clearbit now called?

    HubSpot launched the enrichment technology as Breeze Intelligence at INBOUND 2024. HubSpot’s current documentation calls the feature data enrichment, although clearbit.com and much third-party coverage still use the older names.

    Does HubSpot charge credits for Clearbit-style enrichment?

    According to HubSpot’s knowledge base, data enrichment does not consume HubSpot Credits. Smart properties and AI agents do, at $0.010 per credit.

    Can I still sign up for Clearbit Connect?

    No. Clearbit Connect, the free Gmail sidebar extension, was shut down on April 30, 2025 along with the rest of Clearbit’s free tools.

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